[b]Global Functional Food Survey: Trends and Insights 2014-2016[/b]

[b]Product Synopsis[/b]
Global Functional Food Survey-Trends and Insights 2014-2016 is a new report by Canadean that evaluates the optimism levels about the future of the global functional food and drinks market. The report assesses the prevailing business environment for functional food and drinks by identifying key drivers and major barriers influencing the functional food and drinks market. The report highlights key growth boosting issues, identifies major focus areas for functional food and drinks product development, and projects change in the sales of functional food and drinks and change in the demand for functional food ingredients in the future. The report also provides information about the key brick and mortar and remote retailers that will boost the sales of functional food and drinks over the next three years.

[b]Introduction and Landscape[/b]
[b]Why was the report written?[/b]
This report is the result of an extensive survey drawn from Canadeans exclusive panel of industry executives. This report identifies strategies that will be crucial for expansion of functional food and drinks into new markets over the next three years. The report projects change in the demand for functional food and drinks in key markets, and highlights age groups and product categories that will drive growth for functional food and drinks over the next three years.

[b]What is the current market landscape and what is changing?[/b]
Weight management and heart health are the two key health concerns that will boost the growth of functional food and drink sales over the next three years.

[b]What are the key drivers behind recent market changes?[/b]
Greater awareness of health concerns amongst an aging society, and reduced skepticism over product claims will drive growth in the functional food market.

[b]What makes this report unique and essential to read?[/b]
This report evaluates the current status of private label functional food and drinks across different regions, and assesses availability prospects of private label functional food and drinks in specific product categories across different regions over the next three years. The report also evaluates the importance of packaging and labeling trends crucial for propelling the growth of functional food and drinks over the next three years, identifies the impact of health claim regulations on functional foods and drinks, and evaluates the comprehensiveness of the regulatory environment covering the functional food and drinks business.

[b]Key Features and Benefits[/b]
• To identify the prevailing level of optimism about the future of the functional food and drinks market.
• Identifies key focus areas for functional food and drinks product development over the next three years.
• Uncover major challenges for functional food and drinks over the next three years.
• Anticipates how social media will influence the functional food market over the next three years.
• Projects change in the sales of functional food and drinks over the next three years.

[b]Key Market Issues[/b]
• Younger adults aged 25-34 are seen as the key demographic group that will drive functional food and drink sales over the next three years.
• The US and China will be the two hot-spot areas where demand for functional food and drink will intensify most over the next three years.
• Energy/sport drinks, cereal and energy bars and juice and soft drinks are the product categories that will witness the biggest increase in demand over the next three years.
• Demand for functional food and drinks in grocers, hypermarkets, and supermarkets will outpace demand in specialist health stores over the next three years.
• Industry players believe the regulatory environment of functional food and drinks claims to be comprehensive.

[b]Key Highlights[/b]
• Across most regions, demand for Omega-6, Probiotics and dietary fibers will grow in 2014-2016.
• Online sales of functional food and drinks are also expected to increase over the next three years.
• Consumer education programs will be the most effective strategy for the expansion of functional food and drinks into new markets.
• Clear product description, quality cues to customers, and maximum brand massaging are the crucial packaging/labeling trends for the growth of functional food and drinks.
• The majority of executives across all regions anticipate social media as the key channel for the marketing communication of functional food and drinks over the next three years.

[b]To order this report:[/b] http://www.researchonglobalmarkets.com/global-functional-food-survey-trends-and-insights-2014-2016.html

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