The future of the global still drinks market is promising. The slowdown in the carbonated beverage market is expected to provide ample opportunities for still beverage producers to establish their standing in the soft drinks market.

The global still drinks market is spread across four key regions, namely North America, Europe, Asia Pacific, and the Rest of the World, wherein eight countries, namely Japan, Germany, Russia, France, the U.K., Italy, Canada, and the U.S. are considered to be the market leaders.

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The research report on the global still drinks market includes detailed analysis of the market based on the factual data on the various segments of this industry. The study provides a summarized report on the market, emphasizing the latest trends and the future prospects of the still drinks market across the globe.

Overview of the global still drinks market

Over the past few years, carbonated soft drinks have witnessed a decline in volume. The rising awareness pertaining to healthy living and increasing knowledge regarding the side effects of sugar and other components present in carbonated drinks have compelled consumers to shift towards still drinks, the non-carbonated segment of the ready-to-drink beverages industry.

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The global ready-to-drink beverages market, including fruit nectars, juices, and vegetable juices, is likely to develop at the rate of around 2% annually and attain more than US$90 billion by 2015. Among all the markets under the worldwide ready-to-drink beverages industry, the global still drinks market has been growing significantly. In terms of volume, the market is estimated to be developing at a growth rate of 7% during the period from 2012 to 2018.

The fruit juice market leads the global still drinks industry and accounts for over 30% of the overall market. The segment is likely to constitute more than 60 billion liters of fruit juice by 2015.

Among regional markets, the U.S. and Canada are the leading still drinks markets in North America, while Germany, Italy, France, Russia, and the U.K. dominate the still drinks industry in Europe. The significant presence of Asia Pacific in the global still drinks market is attributed largely to demand from Japan.

The climatic condition of Europe makes it more accommodating for still drinks compared to nectars, which is why the market is witnessing significant growth there. However, Asia Pacific is expected to report the highest growth during the period from 2012 to 2018 in terms of volume. On account of the price-sensitivity of this region, the drinks have been reasonably priced, making them affordable for common customers. This move is likely to bring in more revenue in the global still drinks market over the forecast period.

Companies mentioned in the research report

The global market for still drinks is led by Coca-Cola and PepsiCo under the brand names Minute Maid and Tropicana, respectively. Other prominent players in this market are Nestle, Hector beverages, Unilever, Zest-O Corp., Ting Hsin International Group, JBD Group, Uni-President Enterprises Corp., Suntory Holdings Ltd., Kirin Co., Asahi Soft Drinks Co. Ltd., Yakult, Meiji Dairies Corp., Calpis Co. Ltd., and Sangaria.

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