Potato chips are the most proffered and major part of global snacks market. Potato chips is defined as the thin slice of potato that is deep fried or baked till it gets crispy.. The market can be segmented on the basis of types such as , finger fries and crisps,. It can also be segmented on the basis of the taste such as plain salted, chilly, and flavored chips such as tomato, onion and cream among others.

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The potato chips global demand has increased with the introduction of different flavors to meet the taste preferences of varied consumers. . The young generation has shown a positive response for new flavors of chips and crisps. The preference for baked cheeps is increasing to avoid the health hazards associated with deep fried chips. Presently The companies are coming up with innovation such as low sodium content in their chips to make it more preferred chips than the rest varieties available in market. The potato chips and crisps present huge potential for the innovations in recipes and flavors.

The potato chips and crisp are considered to be the most consumed snacks worldwide, the increase in disposable income, experimenting with new flavors with different seasons, attractive marketing strategies to make consumers to buy product are the major factors that influence the consumers. Potato chips are served mostly as an appetizer, side dish, or as snacks. Moreover increasing distribution network also attributes to increase in the consumption of potato chips and crisps.

The key market Brands for potato chips are Lay’s, Ruffels, Pringles, Utz and Kettle among others. And the key players in the global asphalt market are ExxonMobil, Imperial Oil, British Petroleum and Shell Bitumen among others.

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