A wide range of new pasta variants launched in the past few years and the increasing number of distribution channels such as supermarkets, hypermarkets, and departmental stores are driving the global pasta market, states a new report by Transparency Market Research (TMR). The report is titled, ‘Pasta Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth and Forecast 2016 – 2024.’ The report is a comprehensive analysis of the market. It assesses the market size by making use of historical data, current state, and qualitative insights. The future projections regarding the market size and key segments have been established using proven research methodologies that are verifiable.

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The changing lifestyle and urbanization of people worldwide are the driving forces behind the popularity and demand of pasta. The entry of various new global players in the market and with it, the launch of several new and healthier varieties of pasta is intensifying the growth of the market. Pasta is particularly in demand from the children population. Long shelf life and ease of cooking are other factors that make pasta appealing to the urban population and people with busy lifestyle.

TMR analysts have observed that players in the global pasta market are focusing on manufacturing gluten-free, and healthy pastas, which are low on carbohydrates. This is expected to further propel the demand for pasta in the coming years. Players are also making use of natural additives keeping in mind the growing affinity among consumers for all things natural. The trend of organic pasta is soon catching up among the health conscious consumers across the globe, which will compel players to focus on manufacturing organic variant of pasta.

The global pasta market is segmented on the basis of type into macaroni, spaghetti, and noodles. It can also be segmented into fresh and dried pasta. On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, and the Rest of the World.

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The report profiles key manufacturers in the pasta industry. They are American Italian Pasta Company, Barilla Holding S.p.A Archer Daniels Midland Company, Armanino Foods of Distinction Inc., ConAgra Foods, Inc., Nissin Foods Holdings Co., Ltd., Campbell Soup Company, Sbarro, Inc., Fiori-Bruna Pasta Products, Inc., General Mills, and Strom Products Ltd. The recent developments, information about mergers and acquisitions, and the strategies adopted by each of the companies have been included. The business and financial overview of each of the companies are also given. This detailed information on key players is expected to help new entrants and existing ones alike, to correctly invest in the market, so as to earn maximum profits.