Nutraceuticals, products that supplement the nutritional value of food, have seen a remarkable increase in demand over the last decade. The global nutraceuticals and processing technologies market has consequently exhibited strong growth on account of consumers becoming increasingly health conscious. Transparency Market Research says in its new report, titled, ‘Nutraceuticals and Processing Technologies Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013–2019,’ that the market will continue to grow at a fast pace.

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TMR says that the global nutraceuticals and processing technologies market currently represents less than 10% of the global food industry. However, the market’s share in the global F&B industry could rise substantially as the number of partnerships and collaborations rise. While the regulatory models for the nutraceuticals industry are currently not well-developed and stringently enforced, that could also change in the coming years. With consumers leading fast-paced lives that leave little time for nutrition and healthy food, manufacturers of nutraceuticals will benefit from several new and opportunities in the years ahead.

Moreover, widespread marketing campaigns undertaken by companies in the nutraceuticals and processing technologies market will further fan the expansion of the market.

To study the global nutraceuticals and processing technologies market in detail, the report segments it on the basis of functional foods, medicinal foods, dietary supplements, and pharmaceuticals.

Likewise, the market can also be divided on the basis of usage into diabetes control, body building, weight control, and pain relief. The current dynamics of the nutraceuticals and processing technologies market are defined by the presence of a wide range of products on the market, each product type catering to a particular gender, demographic group, or lifestyle type.

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An increase in the number of people suffering from diabetes and obesity worldwide will further the growth of the global nutraceuticals and processing technologies market. Although demand for nutraceuticals has been high in the traditional economies, food and drug regulators here are now coming down heavily on products with reported side effects or those with false advertised claims. This, however, isn’t the case in emerging countries where the market still remains unregulated for the most part. As a result, many countries in Asia and Latin America are becoming attractive investment destinations for companies in the nutraceuticals and processing technologies market.

The high cost of nutraceuticals will likely hinder the growth of this market in the coming years. This report also analyzes leading market players such as Bayer Healthcare, BASF Group, Cargill, Clif Bar & Company, and Cadbury.