A new report by Transparency Market Research (TMR), titled “Heart Health Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024,” presents a complete overview of this market with a special emphasis on the key trends and growth prospects.

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According to the study, the global market for heart health supplements has exhibited a drastic rise in revenues, thanks to the swelling number of cardiovascular diseases reported annually. The growing awareness among consumers pertaining to the benefits these supplements can provide to their heart is boosting the demand for heart health supplements considerably across the world. The demand for heart health supplements is also being influenced by the constant change in the lifestyle of consumers, as it is leading to a surge in the demand for products with nutritional value.

Over the coming years, the market is likely to witness a substantial upswing due to the introduction of advanced heart health supplements that can be useful in minimizing stroke and improving circulation, notes the study.

The report evaluates the worldwide market for heart health supplements on the basis of the type of supplement and the geographical spread of this market. By the type of supplement, the market has been classified into synthetic supplements and natural supplements. Vitamin E, Omega-3, proteins, and antioxidants are the key types of synthetic supplements available in the global market. On the other hand, the natural supplements segment includes soy and fiber, whole grains, dark chocolate, and oats. Omega-3 and antioxidants are the most preferred heart health supplements across the world, finds the study.

Based on geography, the report categorizes the global market for heart health supplements into North America, Europe, Asia Pacific, and the Rest of the World. North America has been leading this market since the last few years. However, due to saturation, it is likely to lose ground to other regional markets.

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Asia Pacific is expected to gain significantly from this situation with manufacturers shifting their focus towards developing economies. In these countries, the demand for heart health supplements is projected to witness a substantial rise due to the growing prevalence of heart diseases and increasing the disposable income of consumers, presenting lucrative growth opportunities for market players. The U.S. leads the heart health supplements market in North America while the market in Asia Pacific is dominated by India and China, states the report.

Abbott Laboratories, Koninklijke DSM N.V., AdvoCare International L.P, Amway, Bayer A.G., and DuPont are some of the key manufacturers of heart health supplements across the world, reports the research study.