Transparency Market Research’s new market study on the global fast foods market delves into the trends and opportunities of the said market for the 2013-2019 period. The report says that the global fast foods market will be valued at US$617.6 bn by 2019 increasing from US$477.1 bn in 2013. This will translate into a CAGR of 4.40% over the report’s forecast period. The title of this report is “Global Fast Food Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019” and it is available for sale on the company’s website.

Fast food refers to mass-produced food that can be prepared and served very quickly. First popularized in the U.S. in the 1950s, it is believed to have less nutritional value compared to other foods. Fast food draws from various culinary styles to offer consumers food items that are high on the taste quotient.

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The global fast foods market observed significant expansion in North America in its early years. This is the region where the market’s foundation was laid. North America is still a large market for fast foods. In the coming years, however, the non-traditional fast foods markets are expected to generate a significant chunk of the global revenue – these include Asia Pacific and Rest of the World. In these regions, an expanding population base coupled with economic growth and increasing disposable income levels are the major factors driving the fast food market. Peer pressure among consumers to switch to Western eating habits is also a key factor fueling the growth of this market.

However, in traditional fast food markets such as North America and Europe, due to an evident shift in consumer food choices from fast foods to natural foods, the growth of the overall market will be negatively impacted. Consumers are increasingly becoming conscious about the ill-effects of food additives in the long run. Thus, market players are compelled to switch to natural ingredients, hormone-free meats, and organic produce to make their products attractive for consumers. On the contrary, in the developing countries of Asia Pacific, the recently gained economic prosperity and surging income levels have led to higher spending on contemporary foods, which include fast foods as well.

The report segments the global fast foods market on the basis of delivery chain, food type, and geography. By product type, burgers/sandwiches, pasta/pizza, seafood, chicken, Asian/Latin American, and snacks are the segments of this market. The market of pizza/pasta and burgers/sandwiches will display a higher CAGR compared to Latin American food or chicken during the forecast period. Nevertheless, developed markets will witness a rising preference for Latin American food and chicken due to their bold flavors and health benefits.

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Geographically, in 2013, North America stood as the largest market for fast food followed by Asia Pacific. In North America, the busy lifestyle of individuals that does not leave adequate time for fresh cooking on a regular basis and dependence on convenient restaurant food are driving the market. Drive-thru food joints and food-on-the-go are a commonality in North America where people eat out frequently. In 2013, Asia Pacific and North America collectively held a share of more than 64% in the global fast food market.

Top players in the global fast food market are Burger King Worldwide Inc., McDonald’s Corporation, Jack in the Box Inc., Wendy’s International Inc., Yum! Brands Inc., Domino’s Pizza Inc., and Doctor’s Associates Inc.

The market is categorized into the following segments:

Global Fast Food Market by Type
Burger/Sandwich
Pizza/Pasta
Chicken
Asian/Latin American Food
Sea-Food
Others (Snacks, Mexican etc.)

Global Fast Food Market by Type
Quick Service Restaurant (QSR)
Street Vendors
Others

Global Fast Food Market by Geography
North America
Europe
Asia-Pacific
Rest of the World