A new market research study by Transparency Market Research offers a thorough analysis of the global candy market. The research study, titled “Candy Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013–2019,” presents insights into the key growth prospects and latest trends in the market. The research study has highlighted the key growth factors, latest trends, and opportunities in the global candy market along with the challenges and barriers that key players are expected to face in the next few years.

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The research study makes use of numerous analytical tools to identify the key dynamics influencing the growth of the global candy market. The past performance and forecast statistics of the global candy market have been highlighted to offer a clear picture of the market. Moreover, the recommendations given by industry experts have been included in the study to guide new entrants as well as existing players in formulating effective business strategies.

The high rate of urbanization and the rising disposable income of consumers are the primary factors augmenting the growth of the global candy market. Key players in the global candy market are focusing on product innovation in order to boost the number of target consumers across the globe. In addition, these players are spending an enormous amount on marketing and advertising campaigns to establish a strong presence in the global candy market. On the flip side, the rising number of cases of obesity and diabetes is one of the primary factors restricting the growth of global candy market. However, the advent of sugar-free candies is projected to generate potential opportunities for key players in the market.

On the basis of product type, the global candy market has been classified into chocolate and non-chocolate. The classification has been done considering the presence of chocolate in the product. The chocolate candy segment features products that have either cocoa or chocolate in them. On the other hand, the non-chocolate candy segment compromise confectionary products that do have chocolate in them, such as hard candies, jelly beans, licorice, and marshmallows.

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The candy market across the global is highly competitive in nature with the presence of several international and local players operating in it. With an expected rise in the number of players and their product portfolio, the market is projected to experience stiff competition in the coming few years. Some of the leading players in the global candy market are DeMet’s Candy Co., Mondeléz International Inc., Nestlé SA, Mars Inc., Ferrara Candy Co. To offer a clear understanding of the global candy market, detailed profiles of the prominent players have been provided in the research study.