Food Flavors is a substance that is used to give food flavors thus altering the characteristics of the solute. It gives food sweet, tangy, sour, bitter, salty or pungent taste. Flavorings (also called as Flavorants) is usually used to give flavor to natural food products such as vegetables or meat. It also creates flavor for food that do not possess desired flavors or has undesirable taste such as snacks and candies. Mostly flavors are focused on taste and scent. Salt and sugar are also considered as flavorants since they are used to enhance sweet and salty tastes. Food flavors have different applications such as savory & snacks, beverages, dairy, bakery, confectionary and frozen products. There is primarily three segments for flavorings used in the foods and beverages market-Natural flavorants, synthesized flavorants and artificial flavorants.

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Food manufacturers are usually reluctant to inform consumers about the source of flavor obtained and food production by incorporating substances such as animal by-products (glycerin or gelatin) and use of alcohol in the flavorings. People in western countries rely on a Jewish Kosher Pareve certification mark to ensure that the flavorants used in the food and beverages are dairy and meat free (although can have fish or fish oil).Food and beverage companies require flavors for new product development, product line extensions (low fat products) and to accommodate change in the manufacturing process of products. Flavoring industry is highly concentrated and competitive.

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Introduction of new technological advancements and increasing demand for new flavors is driving the food flavoring market. Gourmet and premium foods have escalated demand for high quality and premium food flavors. Increasing demand for fast foods and premium products can help companies to leverage consumer’s interest by capitalizing on current trends and provide solutions within niche and main stream markets. Asia- pacific market is also a lucrative market for flavoring company.

Some of the market players in this industry segment are- Kerry Ingredients& Flavors, Symrise AG, Takasago International Corporation, Givaudan and others.

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