The growing consumer dependence on technology for food preparation has steered the adoption of mixer and food blender across the globe, states Transparency Market Research (TMR) in a new research report. The report is titled, “Food Blender and Mixer Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

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The study provides a comprehensive outlook of the historical growth trajectory, current market structure, and the future growth opportunities of the global food blender and mixer market. It evaluates the dynamics that are anticipated to have a positive or negative impact on the growth of the global food blender and mixer market. The study also provides details on the estimated revenue and volume growth of the market.

The report further highlights the key companies operating in the global food blender and mixer market along with their strategies, product description, and share in the market. It also presents a description of the competitive landscape and information relating to the degree of entry and exit barriers of the global food blender and mixing market. According to the report, the growth of the global food blender and mixer market can be attributed to the rising demand from industries such as bakery, beverages, and dairy.

The research report states that the factors driving the growth of the global food blender and mixer market are the initiatives taken by governments of various countries in order to promote the consumption of different types of food ingredients and rising spending capacity of consumers. Growing trade of food ingredients and high penetration of different food ingredients in regional markets are further likely to boost the demand for food mixer and blender over the coming years.

The global food blender and mixer market witnessed significant growth in the last couple of years owing to the growth of the food processing industry and the rise in the consumption of processed food products. Furthermore, the mounting demand for convenience food products due to hectic lifestyles is anticipated to drive the growth of the global food blender and mixer market. The growing consumption of bakery products, confectionery, and beverages is likely to broaden the applications of food mixers and blenders across various sectors.

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Geographically, Europe dominates the global food blender and mixer market owing to the growth of the processed food industry in the region. The rising consumption of baked goods, dairy products, and snacks is anticipated to help Europe maintain a lead in the market over the coming years. Companies operating in the global food blender and mixer market are entering into acquisition strategies and focusing on business expansion in order to gain a competitive advantage over their competitors. Some of the leading players mentioned in the report are Buhler Holding AG, SPX Corporation, and GEA Group AG.