A new market research report by Transparency Market Research, titled “Food Allergens and Intolerance Testing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 - 2024”, presents an extensive evaluation of the market for food allergens and intolerance testing. The growth potential in this market and the top opportunities and trends prevalent in the market have also been encapsulated. The prime product introductions and the likely innovations predicted to take place in this market have also been presented in detail. The top strategies and market shares of the leading players have been included in the competitive landscape section of this report.

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As per the report, the increasing count of individuals having intolerance to particular kind of ingredients and food allergies will boost the development of the food allergens and intolerance testing market. In addition, big multi-retail companies are introducing their specific brands and are commercializing gluten-free foods such as cereals, bakery items, meat items, sauces, and pizzas, thus positively impacting the development of this market. Furthermore, numerous supermarkets globally have started advertising intolerance foods with the help of the internet for gaining new customers, hence positively impacting the development of the market.

The segmentation of the market comes next in the study. In terms of test type, the market is segmented into in vitro and in vivo methodologies. The segment of in vivo tests is further segmented into intradermal tests, patch tests, and prick tests. In vivo tests are utilized for testing food allergies include elimination test and food challenge test.

In terms of geography, the report categorizes the food allergens and intolerance testing market into Europe, Asia Pacific, North America, and Rest of the World (RoW). Amongst these, the U.S in the region of North America dominates the market and the market has grown to approximately 18% in the past few years in this nation. There are approximately 34.5 mn to 45mn individuals that are lactose allergic in the U.S. and this has resulted in the increasing proliferation of gluten-free products within this nation.

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On the other hand, the present share of Asia Pacific nations remains low due to the absence of awareness regarding intolerance testing and food allergens in Asia Pacific. However, the growth of the market in this region may rise in the coming years.

As per the study, the global food allergens and intolerance testing market has a number of key players such as Alpro UK Ltd, General Mills, Pamelas Goods, Nutrition Point Ltd, Amys Kitchen, Dr Schar, Livwell Ltd, Enjoy Life Natural Brands LLC, Gluten Totally Free Foods Ltd, Glutino Food Group, and Semper AB, among others.