A new research report by Transparency Market Research (TMR), titled “Carbonated Beverages Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth and Forecast 2013 – 2019,” presents a detailed overview of the market’s dynamics. It analyzes the current market trends using Porter’s five forces analysis model and presents its growth scope. The report also mentions micro as well as macro factors sustaining the highly-fragmented market which has a few dominant international players.

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The report leverages graphics to present complex market data in a more comprehensive manner. It also uses a SWOT analysis and studies the value chain to help businesses strategize better by factoring in opportunities and threats in the carbonated beverages market. Besides, it discusses the technologies used in the manufacture of carbonated beverages.

A carbonated beverage, as the name indicates, refers to beverages that have carbon dioxide artificially dissolved in them to make them fizzy and to give them a distinctive taste. They are also called soft drinks as they are devoid of alcoholic content. Their market is mature and characterized by thin margins. It has seen frenetic shifts in the recent past on account of lifestyle changes, geo-political issues and changing demographics. With health lobbyists complaining about the high sugar levels in such drinks and regulations imposed on plastics usage for packaging, the market has received major setbacks in the past couple of years.

The report studies the current landscape of the carbonated beverages market, in which disruption has been a norm in the recent past. This has been necessitated by a growing crop of demanding, health conscious consumers, wanting to try out newer flavors. Manufacturers are reinventing product lines replacing artificial additives with natural ones, after having launched low-calorie, low-sugar diet drinks. They are also busy churning out new flavors derived from tropical fruits and superfruits, or a fusion of flavors, to surprise consumers wanting to try out different flavors apart from the usual cola, lemon and orange that have dominated the market for so long.

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The report divides the global carbonated beverages market based on two parameters: type and geography. Under type, it focuses primarily on diet carbonated beverages, regular carbonated beverages, diet lemon/lime beverages, and regular lemon/lime beverages. It studies the segments to understand the opportunities, strengths, weaknesses, and threats. Geographically, it subdivides the market into Europe, North America, APAC, and the Rest of the World (ROW). Europe and North America have been dominant markets for carbonated beverages, but they have witnessed slow growth in the recent past due to rising concerns over obesity resulting from processed foods and beverages. Increase in disposable income and a burgeoning young population has resulted in the market growing rapidly in the BRIC nations. Some of the dominant players in the market are PepsiCo, Coca-Cola, Cott Corporation, and Cadbury Schweppes.