Global A2p SMS Market size was valued at USD 61.5 billion in 2020 and is expected to grow to USD 78.53 in 2030 at a compound annual growth rate (CAGR) of 3.0%. For organisations or enterprises in the communication market arena, 2P messaging is a valuable medium for connecting with mobile consumers. Businesses utilise text messaging to alert users of improvements in order to improve the user experience, resulting in more revenue for the organisation. SMS is used in a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyperlocal enterprises, and healthcare, to generate leads, increase revenue, and improve client relationships. A2P messaging is evolving and developing around the world, and will continue to do so as market actors face long-standing and new problems.
The report " Global A2p SMS Market , By Type (CRM, Promotions, Pushed Content, Interactive, and Others), By Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030’’
Key Market Insights from the report:
The Global A2p SMS Market size was valued at USD 61.5 billion in 2020 and is expected to grow to USD 78.53 in 2030 at a compound annual growth rate (CAGR) of 3.0%. The global A2p SMS market report segments the market on the basis of type, application, and region.
• Based on Type, Global A2p SMS Market is segmented into CRM, Promotions, Pushed Content, Interactive, and Others.
• Based on Application, Global A2p SMS Market is segmented into BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others.
• By Region, the Global A2p SMS Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Competitive Landscape & their strategies of Global A2p SMS Market:
Key players in the global advanced driver assistance market are MBlox, Inc., CLX Communications AB, Infobip Ltd., Tanla Solutions Ltd., SAP Mobile Services, Silverstreet International Pte Ltd., Syniverse Technologies LLC, Nexmo, Inc., Tyntec Ltd. and SITO Mobile Ltd.
The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.
Key Highlights:
• Twilio paid USD 3.2 billion for Segment, the market-leading customer data platform, in November 2020. This acquisition provides developers and businesses with access to the world's premier cloud communications platform for managing client communications such as SMS, messaging, voice, video, email, and the Internet of Things (IoT).
• Infobip and Span announced a partnership in September 2020 to help Span construct connected customer experiences across Infobip's full customer interaction and experience portfolio, allowing them to onboard new customers eager to expedite their digital transformation.
Analyst View:
The A2P business is being fueled by the expanding number of mobile subscribers. According to the GSMA Mobile Economy 2019 study, there were around 5.1 billion unique mobile subscribers in 2018, with smartphones accounting for 60% of connections, and the number is predicted to reach approximately six billion in 2025, with smartphones accounting for 80% of connections. Enterprises, MNOs, and application developers will be able to interact directly with their customers more efficiently throughout the globe as the number of mobile subscribers grows. MNOs want to boost their revenue by increasing their spending on A2P services. Customers using mobile phones, as one might anticipate, commonly use messaging to communicate; as a result, businesses can utilise this function to send notifications, alerts, verifications, and promotional messages to their customers. Furthermore, due to the ever-increasing mobile subscriber base, China and India have significant market shares in the A2P messaging service, which is predicted to grow during the forecast period.
Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “Global A2p SMS Market , By Type (CRM, Promotions, Pushed Content, Interactive, and Others), By Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”
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Some Important Points Answered in this Market Report Are Given Below:
• Explains an overview of the product portfolio, including product development, planning, and positioning
• Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
• Detailed analysis of the market revenue over the forecasted period.
• Examining various outlooks of the market with the help of Porter’s five forces analysis, PEST & SWOT Analysis.
• Study on the segments that are anticipated to dominate the market.
• Study on the regional analysis that is expected to register the highest growth over the forecast period
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