Videos provide among the most effective solutions for websites to improve ranks in Google. If you want your website to rank high on Google it is better to invest in static and moving media. This means that you should have your website content in a mixed format where text is properly mixed with images and videos.

So why not use images and instead spend time and effort on videos? Well, we are not saying that you should not use images. Rather you should have a mix of static images and moving videos. This is how you are going to attract your visitors. But there is more to using videos for SEO purposes and this is precisely what we have explained here.

Creating a video for your website is simple enough. Get a decent quality handycam and you can make short (or long) videos on topics that belong to your niche. But what would you now do with your videos to improve ranks in Google?

Without titles and descriptions no video is going to be effective from the SEO point of view. This is because the search engine crawlers will not be able to identify your videos. When you insert keywords into the title and description tags of your videos you allow the search engine crawlers to find them. There is another very important point to be considered here – you need to create video sitemaps and submit to the websites so that they can be embedded.

This is, however, just the beginning because you can do a lot with the videos on your website. The videos need to be embedded on your website so that your visitors are able to see them. At the same time your videos should also be posted on YouTube and other popular video sites. This way your videos will be more accessible to users of these video websites. As before add descriptions and titles to your videos and include a link to your website and see what a great impact you have.

There are many websites owners that use YouTube as the host even when their videos are embedded in their own websites. This may not be the best way to improve ranks in Google. The reasons? 1. More than your video it is YouTube that gets promoted more and 2. Your viewers can get diverted to other videos on YouTube and your competitors may get all the attention. Hence, it is best to have a mix – your video should be on your website as a normal video screen and it should also be on YouTube and other video sharing websites.

Ensure that your videos can be shared using social media buttons. This will also improve its popularity ranking. And if you have a blog or if you are in the habit of posting in others’ blogs ensure you insert a link to your video in your posts.

Videos can improve ranks in Google provided they are used optimally. Do what we mentioned here and see the results.
Use videos optimally to improve ranks in Google ( http://www.link-building-strategies.com/SEO-recovery-strategies-after-Google-panda-update.html ). Find an SEO partner ( http://www.link-building-strategies.com ) that can help you with this concept.