Amazon Incorporation is the Seattle, Washington oriented company which deals in mainly electronic commerce and cloud based computing. It is considered as the second most retailer after alibaba in terms of revenue and sales in market. It mainly deals in the following segments - software, video games and streaming, audiobooks, apparel, furniture, food items, toys, fire tablets etc.
In this post we will try to understand the basic contribution to the indian handicraft sector provided by the Amazon Incorporation -
At Amazon India the range of handloom and handicraft companies are available from different corners of India. It deals in all type of silk and cotton sarees as well block printed sarees. Their store is full of khadi items, kutas and other hand block printed clothing too.
Amazon.in is also considered as the best jewelry store for completing the ethnic look . Every type of jewelry like - Meenakari, Kundan jewelry is available to give you a simple look.
Amazon also launched the “Made in India” program in which they opened a program to all the businessmen to showcase and export their products worldwide. This was opened for the following segments like - apparels, furniture, home decor, collectibles, books, sporting goods, shopping and health products. This service was started for the two countries like - UK and USA.
In december 2015, Amazon India also had the partnership with the textile ministry of India so that they opened the program for teaching the corporates about how to promote their showcase online. They also conducted the workshops in 4 states of India.
Today Amazon has more than 270 million active users which deals in the different categories from more than 185 countries. Almost more than 6000 manufacturers and sellers are connected to Make in India program to sell their products. They also have he global sales team who work at the local level to make them aware about the patterns of the domestic and international market.