The retail industry is among the fastest growing industries in the world today. Success in this industry depends on fulfilling customer needs and delighting them in unexpected ways. Globalisation has had a profound impact on the way the retail industry operates in India. In such an environment, creating a memorable shopping experience for customers presents quite an exciting challenge.

Retail management refers to the various processes that are involved in helping customers procure products and merchandise they desire for their end use from retail stores. All the steps that are required to bring customers to the store and fulfil their buying needs are under the purview of retail management. In essence, retail management is meant to ease the shopping experience for end users.

Retail management was limited to grocery and departmental stores, at its earlier stages but now it applies to supermarkets and malls.

With a degree in retail management, you can pursue an exciting career in the retail industry. Alliance University, located in Bangalore offers high-quality, extensive, industry-specific courses on retail management. If you are aspiring for a career in the retail sector, this university should be at the top of your list of colleges.
A degree in retail management offers to you a comprehensive understanding of the principal operational and strategic issues that are involved in the management of retail enterprises in national and international business environments.

Studying retail management enables you to do the following:

1)Express ideas effectively and convey information accurately

2)Identify, prioritise, and solve problems individually or in groups with an ability to ask the right questions to promote problem-solving

3)Making sense of and presenting numerical and statistical data

Some areas retail management graduates work in include airports, with designers, boutiques, event-coordinators, factory outlets, insurance companies, restaurants, and warehouses.

Some roles you can expect to work in, in the retail industry are as follows:

1)Retail Store Manager

As a retail store manager, you will be responsible for the efficient and profitable operations of a store as well as the performance of employees. They look after the sales of a store and resolve problems that may arise in daily activities. Some managers are in charge of a single department in a store. Retail store managers may choose to specialise by product type such as clothing, electronics, etc.

2)Merchandiser

Merchandisers also known as merchandise managers, look after the looks, trends, and matching colours for a product. They may supervise the purchase of products but are primarily concerned with the marketing of merchandise. Sometimes, they oversee a group of buyers or department managers.

3)Purchasing Manager

These professionals work for retail stores and chains. They analyse customer spending habits and make forecasts about what types of products customers are more likely to purchase. They then start to buy those products from wholesale distributors. Purchasing managers try to get the best deals possible because profits are significantly affected by how much purchasing managers pay wholesalers for each unit of product.

Alliance University courses in retail management are among the best in the country and prepare students for advanced roles in the retail management industry. Learn more about them at https://alliance.edu.in/.