FOR IMMEDIATE RELEASE

Costa Mesa, CA (November 15, 2014) – Gyms of all types have recently incorporated the 300-year-old Russian kettlebell as a key implement in their fitness classes. But, none of these facilities provide training specifically for Kettlebell (Girevoy) Sport. Though Kettlebell Sport is relatively new to the U.S., Orange County’s Innovative Results Gym has been training a diverse team of local residents in preparation for the February 2015 California Open Kettlebell Championship, one of the largest kettlebell competitions in the nation.

The incredible calorie-burning potential of kettlebell workouts has been compared to running and cross-country skiing. However, these latter activities fall short in developing overall muscular strength or creating lean muscle mass. What makes competing in Kettlebell Sport unique is that lifters test both strength and endurance in events such as Jerk, Long Cycle, and Snatch.

Innovative Results delivers a world-class training program that meets the special demands of Kettlebell Sport. Co-Owner and Head Coach Aaron Guyett has formed a highly successful team of competitors, which has now grown in the double digits. Guyett himself set the American Record in Biathlon – Jerk and Snatch – in February of this year.

Besides sport-specific training, Innovative Results teaches kettlebell lifting fundamentals to improve the quality of life of non-competitors. As Guyett explains: “Many of us have poor posture because of the four C’s: the computer, car, couch, and cell phone. Basic kettlebell movements – like the swing or front-loaded squat – forces the body to recruit its major muscles to help keep the spine tall and the shoulders wide.”

Innovative Results will also host the 2015 California Open Kettlebell Championship – organized by the Orange Kettlebell Club – the weekend of February 28th and March 1st. Over 200 lifters from the U.S. and abroad are expected to participate in this annual event. For more information please visit http://www.innovative-results.com/fitness-gyms-orange-county/

Contact:
Jessica Ciske
[email protected]
2925 Airway Ave
Costa Mesa, CA 92626
714-469-2654

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