FOR IMMEDIATE RELEASE

Miami Beach, FL (June 29, 2015) – There are dozens of online companies where you can buy organic matcha green tea powder. But companies like Teavana spend millions of dollars on marketing and overhead, marking up their prices and passing those costs onto consumers.

Itsa Matcha is a new matcha importer that cares about making USDA certified organic matcha affordable for everyone. The company's goal is to foster a greater awareness for the unique culture and health benefits of matcha without pricing it out of the budgets of ordinary Americans. While other companies charge well over $30 for just 1oz of matcha green tea powder, Itsa Matcha prices the same great product for $19.95 per 4oz.

"We started Itsa Matcha because we noticed that other companies were charging outrageous prices for matcha just because they could," said Josh Stein, CEO of Itsa Matcha, based in Miami Beach, Florida. "It's important to us to keep matcha accessible to regular people."

It is pertinent to note that there are a lot of benefits of matcha, a perfect alternative to coffee or regular tea. With three times the antioxidants of other teas, matcha has been shown to decrease blood pressure and the risk of heart disease. Scientists are actively studying whether the powerful catechins in the tea have cancer-fighting effects. Additionally, many people who drink matcha report a palpable improvement in their modd when drinking matcha. The Matcha green tea powder provided by the company is grown by artisan tea farmers in China and is shipped to Itsa Matcha.

“Our matcha green tea powder is at least an eighth of the price of our competitors for the same great organic tea,” Stein said. “We’re going to continue pushing for higher quality tea at more reasonable prices.”

Media Contact:
Itsa Matcha
P.O. Box 398052
Miami Beach, Florida 33239
United States
Contact Phone: (305) 204-7149
Website: https://www.itsaMatcha.com

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