Understanding the way that search engine optimization SEO works is the first thing you need to do in order to enjoy its benefits. No matter if you are planning to run an internal SEO campaign or you are willing to outsource it and let a specialized company do the work, you must know what it is all about.

The name itself is quite suggestive: optimizing a website for search engines display. Let us give a short example to make things even clearer: you just conceived your own website, dedicated to African green parrot lovers. This is one of the most popular parrots as a pet, the keywords are quite competitive on the market and you are hoping to make some money with this niche website while providing useful information to those interested in it.

No matter how accurate is the information you provide, how well optimized your website is and how decent built are the links from your website, it is hard to scratch the Web surface. Unless you do something about it, when internet users type in “African green parrot”, your website will not show, even if it is more valuable than the ones of your competitors. This happens because you are new and you cannot be trusted.

Search engines want to provide their users with the best and most related online resources, depending on the keywords that they use. Quality is indicated by how long you have been online, how many people visit you, how much they stay on your pages, how many connections there are in between your website and other relevant resources. The more often your website’s name or URL appears on the World Wide Web, the more will grow your page rank and authority. This is what search engine optimization SEO does: spreads your name on the internet through a series of strategies.

At first, a SEO specialist will analyze the content and the structure of your site. You may be convinced that you posted valuable information. However, bear in mind that the crawlers that search engines use in order to evaluate your website see content differently than human users do. To them, it is important to understand a theme by looking into the main keywords and their frequencies, not to mention the placement inside headings and subheadings. The format of your internal links is also important, just like all the other files that tell crawlers what to follow – the XML sitemap file and the Robot.txt file for example.

Once an engine indexed you, it will send its spiders to verify your content periodically. However, you still need to work on your authority, and this is done through advanced SEO techniques such as link building campaigns (placing links of your website on relevant authority websites through comments, posts or user profiles) or article submission campaigns (submitting articles to article directories, blogs or press release website, including your website URL in their content).

Obviously, all these are just the tip of the iceberg. How you get to find those websites, blogs and directories, how to access free yet good resources, how to minimize your expenses and with what frequencies to use the URLs is the challenge of SEO.

Now that you know how search engine optimization SEO http://www.link-building-strategies.com/blog/tag/search-engine-optimization-seo/ works, you can go on to the next step: start raising the authority of your website with help from link-building-strategies.com http://www.link-building-strategies.com/blog/tag/to-improve-search-engine-ranking/.