What is Performance Marketing?

Since some time now, the world has seen a rapid evolution in the field of digital marketing and advertising trends. Our digital world has taken a long leap in future, and we are still progressing. Every time we think that we have achieved a saturation point, something new, much advanced and effective method is discovered, in the system, and the progress never stops. Therefore, in the field of Digital marketing and advertisement, Performance advertisement and Marketing is the discovery, which is reshaping the landscape of digital marketing and making it more desirable.

Performance-Based Advertising is a result-oriented technique. Here the user only pays when the desired results are achieved and not for the process and time it has taken to achieve the result. Therefore, Performance Advertising makes the life of the advertisers easy, and they don’t spend their valuable money on the unwanted outcomes from the advertisement of their product.

These advertising methods are mostly applied when the advertisers are looking to gain leads, subscription, sales and traffic on their website. Hence, any gain that can be calculated, in term of numbers can be achieved and categories under the umbrella of Performance Advertising or Digital Performance Marketing.

Social media platforms; Facebook, Instagram, Whatsapp, TikTok, are some game-changers in the field of social media marketing. These platforms have made the task of Digital marketing easier, yet strategic, With so many similar people around, it sometimes gets tricky to attract the right audience and provide desired results.

Performance Marketing Platforms

Before we understand the Platforms of Digital Performance Marketing, let us explore the performance based marketing channels, which can be utilized, for Performance-based marketing:

Sponsored Advertising
Native Advertising
Affiliate Marketing
Social Media Advertising
Search Engine Marketing

You might be familiar with these terms, but let us provide a brief outlook on these before be discuss the platforms that we can use for the Performace Advertising and Marketing.

Sponsored Advertising: It is one of the most effective; and commonly used technique in the field of digital advertisement and marketing. You can easily see sponsored contents on every famous website. You can pay high traffic attracting website to portray your content as a sponsored content. It is one of the most genuine, technique and attracts several quality users.

Chad Pollitt, an advertising expert, writes:

“Sponsored articles have opened the door for brands to become part of natural conversations with consumers within the realm of their trusted environments—the publications they go to for news, education, and entertainment regularly.”


Native Advertising: Native advertising is another way by which you can use the other high traffic website to portray your content. Every time a person will click on the link on that website, a pop-up will open your website.

This technique is responsible for gaining high traffics on the websites. However, not every customer transferred on the website is visiting by his/her free will. Mostly, customers are forced, or disguised! The aim is to transfer the traffic to the other websites which are paying for the advertisement.

Social Media Advertising: As stated before, the emergence of the social market came as a boom to the digital advertising world. It has opened several dimensions, and people can experience different realities. It has helped advertisers, and marketers re-plan and reshape their strategy when targeting the audience with their products. With millions of users online all the time, social media platforms help in extracting the best results, if the right strategy is applied.

Search Engine Marketing: You would be amazed to know; nearly 75% or total Search Engine market, is occupied by Google. Google, the leading player of the Serch Engine Marketing and the tools and techniques provided by Google to their customers are spectacular.

Some of the most recent and efficient tools introduced by Google in the field of Performace advertising are, Display and Video 360, Search 360, Google Adwords, Google Trends, Google Keyword planner.

Affiliate Marketing: Affiliate Marketing is another crucial term and a strategy introduced in the field of Performance Advertising. Using this technique, you can hire a website to display your content. The content displayed on the affiliate website will act as a link to your website. When clicked, it will lead the visitor to your website. In this technique, an agreement is made between the service provider and beneficiary. The beneficiary pays an amount of money to the service provider. The service provider is also known as the affiliate.

The tools used in Affiliate marketing are:

Everflow
LinkTrust
Trackier
Voluum
TUNE
Affise
AffTrack
Benefits of Performance Marketing

Performance based Marketing is a result-oriented process.
It saves money as the advertiser only pay for the results and not for the process.
Better at goal orientation.
It is prone to fraud.
Conclusion

Therefore, performance marketing is one of the best and most effective techniques available in the market. Some of the widely used terms used and utilized in performance based marketing are:

Cost Per impression (CPM)
Cost Per Click (CPC)
Cost Per Sales (CPS)
Cost Per Leads (CPL)
Cost Per Acquisition (CPA)


Bio:
Shatanjeev
Shatanjeev is a Bachelors in technology and an admirer of scientific innovations. He has worked with tech giants like HCL and Dell. He can be rightly called a seeker who is constantly discovering ways to enhance and disperse his knowledge.