2013 is perhaps the most eventful year as far as SEO is concerned. Google made some drastic changes to its search engine guidelines and most of the SEO companies were forced to play on a different playing field altogether. Among major changes Google updated its Penguin and Panda algorithms and very importantly, introduced the Hummingbird algorithm. The Hummingbird algorithm is especially important because Mr. Cutts at Google said that it is going to affect 1% of all online searches. We have started seeing its effects already. So as you prepare for 2014 you need a Search Engine Optimization Detroit expert that knows what to expect in the forthcoming year. Most SEO Detroit experts will tell you that there is no drastic change in strategy required; one just has to amplify their SEO efforts.

The basic strategy of any Search Engine Optimization Detroit expert will remain the same but they will now look to work more closely on the lines of what Google wants. An ethical SEO Detroit company will not have an issue with this because it would’ve always worked in accordance with the changes and updates of Google.

The content strategy for any Search Engine Optimization Detroit expert has to remain as strong as always. While the content has to be relevant and updated one has to put in lot more effort on content marketing. This could many things – sharing relevant and helpful content with the audience and getting social signals from them, keeping the content fresh so that Google finds your website to be useful and very importantly, focus more on AuthorRank for any content.

Google+ is playing a big role in SEO Detroit and it will become larger next year. As per a recent study by Moz those websites that invest in Google+ will get more from SEO in 2014. We’ve already mentioned about AuthorRank. Additionally adding those +1s will be very helpful because Google is going to notice the movement in this area.

There has to be more focus on social media. Websites that have large fan following on sites like Pinterest, Twitter and Facebook will get boosted by Google. Videos on YouTube should continue to play important roles in Search Engine Optimization Detroit. There should also be the focus on mobile content. Mobile optimized websites will have a large say in determining the relevance and popularity of websites.

And very importantly one has to continuously monitor their website. Regular link audits are critical along with content monitoring.

SEO Detroit should also stay prepared for more Google updates that are expected in 2014. Hummingbird is just the start of what all Google is planning. The focus will be on ethical SEO and one has to work toward that.

All this and more will dominate SEO Detroit in 2014. If your Search Engine Optimization Detroit expert is prepared for all this it is well and good. Otherwise you should be wise enough to look at other options and hire companies that can take your website to higher levels next year.
Search Engine Optimization Detroit http://www.search-engine-optimization-seo-service.com/contact.html in 2014 may not bring in drastic changes but there will be enough changes. Only ethical and hardworking SEO Detroit http://www.search-engine-optimization-seo-service.com/contact.html experts will be able to match up to Google’s expectations.