There are notable differences between emailing and mailing. There are some people who confuse them, but actually it is quite simple. An email is sent electronically, via an internet based address, while the mail is sent in someone’s post, as the real address of where they live is given. These two terms are important to marketers when advertising methods and channels are being established. In these modern days, people prefer to stay connected with others and with companies online, which is a great opportunity for businesses, as many clients are more willing to give away their email address rather than their actual address.

The relationship between a business and a customer is highly valuable, because a person can achieve repeated sales. However, new customers should not be forgotten either, and with email marketing, it is all possible. It represents one of the most affordable and effective online marketing channels, as long as the client database already exists. Businesses are recommended to have a well established website with a dedicated section to signing up for newsletters. This is how subscribers appear and how afterwards it is a lot easier to send them promotional messages, all sort of information about the company and more. The power of emailing is there and you just have to seize the moment.

Regardless of the domain in which a business activates, email marketing can be considered, because a market exists and users these days tend to look mainly for businesses online and for shopping online. Traditional mailing is a lot more expensive, because it is not enough to design newsletters and publishing material, but also to print it out, to pay postage fee and wait a couple of days for it to be sent to people. The result is also unaware, because one can never know if the person will open the mail and go through it.

On the other hand, an individual checks their emails a couple of times per day and it is more likely to open your message. If not, you can always rely on advanced tools that will tell you why your email marketing campaign is not working and what you are doing wrong. A least you avoid extra charges and taxes and you pay exactly for what you send and for the number of people you send the email to. Emailing has the power to maximize ROI, because traffic is driven to a website if clients are attracted to the message you have sent. The response you get is immediate and you don’t have to wait days for the result.

There are cases in which mailing is still a good option, but it is more for magazines, for businesses that send out samples to their clients and so on. As we are living in the technological era, it is time to move on and embrace changes. There are a number of providers online who can assist companies in taking charge of their emailing strategies and campaigns, offering newsletter templates to choose from, tracking tools and useful tutorials to better understand the procedure.
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