13 July, Hong Kong - “Content is king." This quotation is the foundation that is laid before building the marketing strategies. Copywriting is the oldest method of marketing a particular brand. It also creates the awareness about the products and services of the company among the individuals. The copy is merely a written content, whose creativity, boldness and accuracy help the brand to get popularity in the market.

Copywriter Hong Kong is an expert in providing various types of content which are used in diverse professions. Copywriting is said to be a method of marketing. However, it also comprises of material for many other things such as scripts for entertaining television programs, radio commercials, captions and taglines for various social media posts, jingle lyrics, etc.

Thus, the work of copywriters is very diverse. They create content for billboards, catalogues, brochures, magazines, newspaper advertisement, white papers, sale letters, official deals, contracts, emails and many other means of marketing communication. There is no particular place for copywriting. Copywriters are allowed to express all their thoughts wherever they want, whether it is on the internet like web pages, blogs or on the hard copies such as a newspaper.

Everything cannot be communicated verbally. Hence, the details of the product or the service need to be put into words. The details of the product such as its usage, its features, the process of its manufacture and others can be conveyed to the users in written form. Copywriting has led to the rapid growth of the digital marketing sector. The importance of copywriting can be understood by the fact that every customer reads the product description, reviews and the blogs related to the product before buying it. Therefore, the copywriter plays a crucial role in ensuring the sale of the product.
With such a substantial impact Wordcraft, the copywriting agency is reaching new heights of success. Globalization has led to the demand of incorporating diverse languages into the content. Thus, the Wordcraft team is providing their creative and insightful content in English and Chinese.

Customers are also demanding the description to be in simple language so that they can understand it quickly. Hence editing and translating have also become crucial to copywriting.

A team member of the agency opines, “Securing a place in Hong Kong’s top copywriting agencies list was not an easy task. It became possible owing to the efficiency of our team which comprises of experts with more than ten years of experience in different fields such as engineering, real estate, banking and IT.”

Most of the members of the Wordcraft are the natives of Hong Kong. The other employees are bilingual (knowing Chinese and English). The company remains true to its promise of producing content which is readily understandable by the natives of Hong Kong.

Wordcraft copywriting Hong Kong is extending and improving their services by reverting within 24 hours. They make content available for an affordable price.

Facebook, Hactl, Hong Kong tourism board, PayPal, Philips, Chubb united technologies, Jardines and LG, are the most renowned clients of Wordcraft.