For retailers seeking a robust technology solution to their pedestrian traffic-counting needs, Overhead People Counting system is becoming the latest preference. Many new retailers and enterprisers in the market are opting for overhead counting system, which does the job of head counting much better than the horizontal counting system. Overhead counting systems as the name explains have sensors mounted on the ceilings of the entrance and every head that enters gets duly counted giving an accurate, elaborate picture of customer traffic in outlets or stores. The data obtained from these sensors then gets fed into analytics software which further maps customer traffic across zones, helps in optimising staffing schedules and placement, and aid in identifying the best placement for promotional items.

Aesthetically, overhead sensors look refined, smaller, get embedded in colours matching the ceiling or overhead door frame and more importantly have lesser chance of getting exposed to damage or rupture.

Overhead people counters are of two types: thermal and video-based. Vertical or overhead counting systems with thermal sensors sense body heat to track movement of customers as they move into and around the store. Counter systems with thermal sensors make people-counting process easier when there are wide entrances – where from several people enter simultaneously. Even in absence of proper sunlight, when there is poor lighting, thermal sensor based counting system never fails to deliver accurate data.

Video-based overhead counters need high investment, but they promise superior traffic counting mechanism. The video overhead counter leverages multiple sensors mounted throughout the store ceiling and can help in making crucial taking crucial marketing cum promotional strategic decisions. With video data at hand, one gets clear and discrete information about the number of men, women and children entering the store and hazards such as shoplifting, on-spot damages and pilfering can also be prevented.

Besides bearing cameras for 3D data collection of visitors’ count, video-based overhead counters have computerized mechanism within them incorporating IP address along with onboard video processing and data storage, with a web-based user interface.

One time liberal investment can assure an accurate and a highly reliable people counting solution which can help you - attain higher conversion rates, escalate sales, and create effective marketing arrangements. All in all, this people counter really promises good value for your money as perfect analysis of the procured data will enable you plan best for your business growth.