New product launch was the key strategy adopted by the market players to achieve market growth in the global roofing adhesives market. This strategy accounted for the largest share of all the development strategies adopted by the market players to expand their global presence and increase their market share in the global roofing adhesives market between 2010 and 2016. The current demand in end-use applications such as residential and non-residential/commercial in building & constructions are driving the global roofing adhesives market. The demand from end-use industries encouraged companies to adopt various growth strategies in the global roofing adhesives market. Some of the leading global roofing adhesives manufacturers are The 3M Company(U.S.), The Dow Chemical Company(U.S.), Henkel AG & Company (Germany), Sika AG(Switzerland), Arkema (France), and GAF Materials Corporation (U.S.), among others adopted various organic and inorganic growth strategies to improve their business and maintain their market share, globally.

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Key companies such as The 3M Company (U.S.), The Dow Chemical Company (U.S.), Henkel AG & Company (Germany), Sika AG (Switzerland), Arkema (France), GAF Materials Corporation (U.S.), Johns Manville (U.S.), Royal Adhesives & Sealants (U.S.), Henry Company (U.S.), and Dove Technology Ltd. (U.K.) among others are profiled in this report.

Companies adopted strategies such as investment & expansion, new product launches, merger & acquisition, and partnership, agreements, contracts & joint venture to increase their market share and expand their distribution network, globally. These strategies accounted for a significant share of the total number of growth strategies adopted by players in the global roofing adhesives market between 2010 and 2016.

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Two major players in the global roofing adhesives market are Henkel AG & Company (Germany) and the 3M Company (U.S.). There are other players also who has adopted many strategies. In the past two years, Sika AG (Switzerland) and Henry Company (U.S.) adopted new product launches as their major strategies for growth.

In May 2016, Henry Company has launched liquid-applied roofing systems, which is very cost effective and available in silicone, acrylic, and aluminum. This helps restore the building’s roof without the expense of removing and installing a new roof.

Similarly, in May 2015, Sika AG has launched new product called SikaBond, an ultimate grab adhesive. SikaBond is a one-component, moisture-cure, instant grab, polyurethane adhesive used to bond a wide variety of interior and exterior construction materials.

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