The limited liability is a principle of the law regulating business and protecting those business owners of the responsibilities of these businesses. The limited liability is given by the inscription in the new company registration in Dubai which is a requirement that must be taken into account by commercial entities (Corporations and Limited Companies).

Said registration must be made within the month following the constitution in a public deed. When a deed is deposited for registration, its content is publicized, since, in short, it is recorded so that any interested party can consult it.’
When it is registered in an adequate manner, the use of it throughout the country is protected.
 You can make exclusive use of the name and logo.
 You own the value generated by the brand.
 You could franchise and license, which means collecting royalties or selling your brand.

The right to use the symbol R. or MR: to distinguish it and protect it against other brands that have not been registered and that market similar or equal products. The possibility of granting Brand Use Licenses: as in the case of franchises.

Main registry
This is the first registration made in any of the Regional Councils of Administration, Companies, Entities and Technical Offices that explore, in any form, the Administrator's private activities.

The brand is the hallmark of the product or service offered by a company. It performs the advertising function of identifying a product, allowing the consumer audience to individualize it, distinguishing it from similar ones, valuing it according to its quality and informing the user about its origin of the product or the service provided by a company.

Duration of the protection of the trademark registration confers the ownership of the trademark and its protection for a term of 10 years, and may be renewed indefinitely, for equal terms.

What is the process that I must follow to register my brand?
Go to a specialist like us, - new company registration in Dubai who will provide an integrated advisory service for the protection and registration of your trademarks and patents.

Once your needs are determined, we will define a protection strategy and initiate the search in the required classes before the IMPI to verify that the name has not been previously registered by another person. This may take between one and five days.

Then we enter the Trademark Registration Application in the Mexican Institute of Industrial Property. Finally, we must wait between 7 and 12 more months until the award of the brand.

Although the process can be done personally, it is always advisable to go to a specialized company, since in addition to the advice; it will be in charge of monitoring the process. Once granted, we will monitor your brand during the years of its validity and we will notify you when you must renew it.

Generally, specialized companies are much cheaper than hiring a manager or a lawyer. Although it is not mandatory, because you can always use your brand even if you do not have it registered, registering it is very important since this allows you to protect your ideas to market them securely.