Did you know that there is a Human Right that defends workers? Did you know that in 1948 the United Nations, when drafting the Universal Declaration of Human Rights, decided to state a right about this.
Technical expertise is easily admired and enjoyed, and has an aesthetic of its own. Just look at the Olympics, when so many people watch games and events that they had not even thought of for four years.
The players of the Costa Rican National Team wear shirts with numbers representing each article of the Universal Declaration of Human Rights. They have reached more than 2 million Costa Ricans who now know their human rights.