We’re Our lash, an eyelash wholesaler, we could not only do private label eyelashes for you but also be your useful business partner.
In the last article we analysis the reasons why you have little customer flow in your salons and now we’ll talk about how to improve this.
First of all, you need change the single promotion mode according to the target market to develop a three-dimensional marketing strategy.
Different customers in different areas have different consumption habits and different attention, therefore, a scenario-based customer consumption model is needed to give corresponding marketing activities according to the consumption needs of different customers.
In this way, you can improve your marketing efficiency and reduce your marketing cost.
1) Active marketing
According to the information of existing members/customers, detailed management is carried out for customers.
Use the membership management system to classify the membership customers, such as age, children, occupation classification, and membership level.
Differentiated understanding through different categories can reduce the risk of failure of customer management and maintain these member customers, which may bring more referrals and word-of-mouth spread.
Analysis of active members/customers
Use the 80/20 rule to identify key members or unconverted key customers.
The transformation value of these key customers is shown in the following aspects: repeated consumption, increasing customer price, introduction, etc.
Select the members/customers whose contribution value is 80% from the overall customers, and continuously strengthen the service and maintenance to retain these high-value members/customers, which can also reduce the cost of store marketing activities.
Then you can organize some gathering of themed activities, and introduce referral rewards for members and Launch new theme activities according to customer data analysis
Such active marketing actions can improve user experience and make users feel the store's meticulous service, thus generating high stickiness, promoting word-of-mouth communication and attracting more customers.
In addition to detailed management of customers, active marketing can also take many forms, such as cooperating with local Facebook/Instagram media, cooperating with other surrounding stores in different industries, etc.
2) Self-transmission
The concept of Self-transmission is quite popular recently, the purpose is to hope customers to take photos and share the circle of friends to spread the brand again.
Self-transmission almost does not need to occupy the marketing expense of the store. It is just to create some creative ideas in decoration design, DM single page or other things related to the store, and achieve the brand communication effect through customers' voluntary sharing.
For example, the decoration of the store is very novel and personalized, the objects placed in the store are very cute, the graffiti on the wall is very special, the reminder card is very unique, the environment is very clean and so on, everything related to the store and can make customers willing to take photos can be used for self-transmission.
3) Celebrity effect
Find famous people in different circles in the local area to experience your eyelash extensions for free, and then post them on the circle of friends to share.
For example, local media teachers, web celebrity anchors, some industry authority figures and so on.
Anyone who is famous in a certain field can come here for free experience, and then use the celebrity effect to improve their reputation and bring more visitors.
4) Online reputation
Well-known group-buying platform are definitely intended to do, In addition to attracting customers, try to make the satisfied customers to write a good comment.
More favorable comments will naturally bring good Internet reputation, and potential customers who want to try will be easily converted to the store.
5) To do promotions in classification of target groups
Don't target all your customers every time you do a promotion. It's too untargeted.
Let's say you do a promotion once a month, and every time you do it for all your customers, they get tired.
So a lot of promotion is not very attractive.
Each promotion should be carried out according to the classification of the target population, such as membership activities, non-member activities, card activities, recharge activities, old activities, new activities, new customers and so on.
Although the target population of each promotion may have some overlapped person, most of them are different.
"Remember the formula: customer flow × turnover rate × customer price = store performance.
The above methods to improve the flow of tourists are classified and summarized by the Our lash company, an eyelash expert & wholesaler. More methods to improve the flow of tourists can be developed on this basis.
Of course, if you have a better way to increase the traffic, you’re welcomed to share!