It's a problem that can easily be found in almost any hair salon, nail salon, or eyelash salon. Many customers will only ask the owner to do their nails instead of letting other employees do theirs. As a result, the boss is crazy busy while the employees don't get the chance to exercise.
I usually do this myself, because I always think the boss is good and reliable, while I am not so sure about other employees' skills.
What should the shopkeeper do in this case?
To solve this problem, firstly, the boss should recommend employees on their public social platforms.
Secondly, employees should communicate with customers more, and sell themselves while doing a good job in technology.
So how do you do that? We’ll talk about this in two aspects.
First, let’s talk about how bosses sell employees
First, let's talk about how bosses recommend employees on their social media.
Customers care most about technology.
Your store should first have a set of perfect training and assessment mechanism to ensure that every employee passes the technical standard, and then can confidently post their own training and assessment mechanism on the social platform, just take notice that keep it short and to the point.
In addition, you can also attach a small video to show how employees operate.
2. Employee’s character
In addition to skills, charisma of this employee is also important.
The beauty salon can attach a personal introduction for each employee, including horoscopes (many female customers like to talk about horoscopes, so they can add topics for conversation), personality, and motto and so on.
This way, customers will feel that your employees are unique and lively.
Then let’s talk about how do employees sell themselves.
After talking about how the boss sells employees, let's talk about how the employees sell themselves.
First when you face customers, to be full of confidence.
Remember that you are a professional and should educate and guide your customers, not let them lead you by the nose.
I remember that once I have a haircut in a salon, the barber said to another customer next to me "you need to do this, I’m giving the right suggestion trust me", that kind of confident tone, let me more assured of his professionalism.
2. Professional skills
Of course, as a manicurist/ eyelash artist, my confidence in dealing with customers is based on the fact that I am really professional enough.
So at ordinary times you must study earnestly in the technology, frequently adds the practice.
In addition to technical polishing, a good lash artist should read the latest magazines, keep abreast of the latest trends, and be willing to try out new styles. Some teachers, though very skilled, can only make old styles and refuse to keep pace with The Times. How can they retain customers?
3. Chat topic
When serving customers, the artist can talk about well-known and pleasant topics, such as horoscopes, entertainment gossip, popular TV shows, cats, dogs and other topics that most girls like.
Above is some advice from Ourlash, a professional lash manufacturer and the lash industry leader. If you have any good ideas or need some more tips on lashes, please follow with us, we will share more on lashes and selling skills, we’re the best friends of your lash business.