so that you booked a excursion, 12 dates alongside the east coast, and also you’re hitting the street in a pair months. You’ve brought your tour dates to Bandsintown or Songkick, shot out fb and Twitter posts, maybe you even cut a short video to assist promote it. You’ve double-checked your track is already distributed to digital retailers thru CD baby, and you’ve published up a pair hundred CDs to take on the street. T-shirts are taken care of by way of length, the van went to the mechanic, guitars are all strung up and geared up to move. You’ve got a complete tank of gas, half of a % of cigarettes; it’s dark, and you’re sporting shades.

but you’re forgetting some thing: posters.

Wait, what? Bands nonetheless make posters for his or her suggests? You better agree with it. And right here are 5 proper reasons why.

Your band needs to make posters to your next display or tour due to the fact…

1. nobody in Poughkeepsie is aware of who you are. sure, you sweet-talked the venue into reserving you, but you higher wish a pair dozen people display up to the display or you’ll possibly have a hard time reserving there next time. We’re assuming you’re now not from Poughkeepsie, of direction.

2. The venue expects you to do it. it might even say this to your settlement, if you have one. at least, do it out of courtesy to the hard operating people who booked you. It’s the least you may do, and it makes them excellent glad.

3. Posters are far much more likely to reach human beings than a fb event. certain, social media is a first-rate and cost powerful option for promoting your indicates, and you ought to certainly put it to use. however unless you’re spending a few cash, it’s hard to get visible on facebook, particularly in a place where you could now not already have a gaggle of fanatics. Posters are nicely-focused at folks that are already travelling the venue you’re gambling, have incredible flavor in music like yours, are likely to visit suggests, and nearly in reality live nearby.

four. It’s cheap. It prices less to poster for a show than it does to shop for lunch for the band at McDonald’s. And you could layout, print, and deliver at once to all 12 of your suggests in about 90 seconds or less. significantly.

five. Posters are splendid. They’re collectible. They’re signable (you are doing that, proper?). They’re even sellable (posters make kickass merch, with a great deal higher margins than T-shirts). And if a fan hangs one on his wall, he’s advertising and marketing you to all his friends.