SEO is all the craze these days. And why shouldn’t it be?


Search engine optimisation brings you increased traffic, more visibility in the online clutter and helps your brand find the right audiences

The best part about SEO is that isn’t difficult AT ALL. But only if you have the right tools up your sleeve.

Try searching SEO tool up your browser and you will be terrified by the number of links that spring up, each sounding more promising than the

text. Here’s a truth: most of these are scams and junk tools party dressed as SEO tools for whatever ulterior motive.

Don’t lose hope just yet. We have taken upon ourselves the task of filtering through the junk and bringing you the absolute must-have SEO tools that any SEO company In london should have. These are robust tools that generate the best-fitting keywords, catchy content headlines and review backlinks. Without further ado, here’s a list of our top 7:

1. Google Analytics and Google Search Console

The premier search engine would have its own SEO tool as part of its portfolio should not come as a surprise. Perhaps the greatest strength of Google Analytics comes from its seamless integration with its own search engine as well as Google Search Console (formerly known as webmaster)

The two tools work hand-in-hand. Where Google Analytics shows you how your keywords perform, Google Search Console gives you updates on site errors and tips for optimization.

Google offers free online courses for users to better learn and utilize Google Analytics’ tools through its Analytics academy.

See the link below for learnings from the experts:

https://analytics.google.com/analytics/academy/

GSC is advised to beginners as it works with a simpler interface and generates one-glance insights through its dashboard that highlightssite’s performance, view the search queries people searched to reach your site,


monitor backlinks and so much more. It is a quick look into your site’s health and performance and allows you different parameters to play with.

It is also pioneer in showing what wrongs you may be doing, such as manual penalties, increase in 404 pages, malware detected and so on.

For more information on the various tools the Google Search Console offers, read the hubspot blog The Ultimate Guide to Google Search Console in 2020 on the following link:

https://blog.hubspot.com/marketing/google-search-console

1. Ahrefs

Ahrefs come second only to Google’s own SEO tools. Not only does it you help you identify competitors fighting for the same keyword but also Ahrefs Site Explorer garners you insights into competitors’ high traffic content along with the cost in AdWords that you would need to pay in order to generate similar traffic. Using this information, you can also identify what of competitors’ keywords you can outperform and as well as learn from their SEO strategies

Using Aherfs also alerts you on any backlinks or potential brand mentions without backlinks so you may reach out and request for a backlink.


You can also use this SEO tool to find the most linked to content within your niche.

But perhaps, Ahrefs most talked about offering is its Site Audit. The function is feature packed to allow you a comprehensive health check of your site’s performance and identify critical issues. You can dive deeper and investigate each concern in detail and continuously work to hone your SEO campaigns.

For in-depth understanding of the said tool, watch Sam Oh’s video tutorials at:


or read the blog 10 Actionable Things You Can Do WithAhrefs by Afrefs CMO at:

https://ahrefs.com/blog/how-to-use-ahrefs/

1. Ubersuggest

Ubersuggest is a SEO tool brainchild of Neil Patel and is the best free keyword searcher out there.

Not only does it help you identify the optimum keywords but dives deeper to include the associated SERPs that help you understand the search intent behind each keyword. It also provides easy-to-understand and accessible information on the amount of research and evolution of a said keyword, its level of difficulty for an SEO strategy, the value that is offered in click-through rates as well as the amount which you can invest to develop a sponsored link.

Each keyword that you search up comes with the following dataheads:

· Volume – Average number of monthly searches.

· CPC – Average cost per click for a Google Ad.

· PD – Estimated competition in paid search (the higher the number, the more competitive).

· SD – Estimated competition in organic search (the higher the number, the more competitive).

Using Ubersuggests highly customizable approach to searching the best fit keywords for your business, you can create content that is guaranteed to generate high traffic.

To read further upon the tool by the creator himself read his blog at:

https://neilpatel.com/blog/ubersuggest-2-0/

Moz: SEO Software Moz is another SEO powerhouse created by the infamous SEO expert Rand Fishkin. The tool finds its way into almost every best SEO tools list that we have come across. This is primarily to the software prompt adaptability to Google’s changes in the search algorithm keeping Moz always fresh an updated. Another feature of the software that wins us

over is its chat feature that allows SEO marketers have their queries answered real-time.

Moz is also known for its accessibility. Though the software comes for a subscription cost, the free version is adequately robust as well. Either way. Moz icon sits right on your browser toolbar allowing all your insights into the current webpage you are visiting simply a click away.

In the SEO world, Moz has come to be synonymous for knowledge. It has helped SEO take the leap from random guesswork to more informed and well-targeted hits at keywords leading to more effective SEO campaigns.

In addition to bringing to your notice any site error. Moz also pushes forward with detailed suggestions from experts for improvement for every single page of your webpage.

On the Moz website, Rand offers deeper understanding of both his software and the general principles to follow while drafting a SEO campaign.

https://moz.com/beginners-guide-to-seo

1. SEMrush

SEMrush is a fan favorite for SEO experts. It is a tried and tested resources that guarantees brings you a surge in online traffic through its objective and fact-backed suggestions.It’s proficient in providing a domain comparison and their related keyword rankings, which can let


you to exploit competitors’ high-ranking keywords. The software contains 28 tools aimed at polishing your SEO campaigns. The On-Page SEO Checker tool makes monitoring your rankings an easy task. In addition, it also offers recommendations for improving your website’s performance.

The company’s blog takes you on a detailed tour of the software at:

https://www.semrush.com/kb/242-how-to-get-around

Serpstat: All-in-one SEO platform

SerpStat is slowing growing in ranks amongst the SEO tools for combining SEO analysis with that of PPC and competitors’ performance. The software is best known for its Missing Keyword feature that reminds you to include your competitors best performing keyword into your content.

It comes for economical charges and with an easy-to-navigate User interface. But what sets the tool apart is its capability to allowmulti-user on the 3rd tier plan.

2. Woorank: SEO Ranking Tool

Woorank is another powerful tool in the world of SEO. It offers insights into competitors’ performance and allows you to track the journey of dedicated keywords so you may understand your industry better. The tool allows a health checkup into your webpage from both technical and content perspectives. It can identify duplicate content, downtime periods, and security issues and provide suggestions for improvements.


Geodata, social sharing and mobile optimization overview are few options that differentiate Woorank from others in the list. There aren’t many free SEO tool out there that bring such unique features and functionality under one roof.

Woorank offers a thorough guideline for better understanding of how to conduct a SEO audit on it blog at:

https://www.woorank.com/en/blog/how-to-do-seo-audit

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