At Zak, we don’t generalize or attribute characteristics that don’t allow for individuality and self-expression. Our SELFHOOD network of young consumers lets us correctly understand both Millennials and Generation Z. This enables us to help your company tap into the much-coveted youth spending market.

Millennial Facts

Millennials now comprise around a third of the UK population. It’s a generation that rose out of the 1980s time of Thatcher and high inflation rates and has slowly but surely disrupted more traditional employment methods and spending patterns. ZAK regularly develops white papers on Millenial spending habits and consumer behaviours to share valuable insights.

Here are a few facts:

• They are also sometimes known as Generation Y and roughly born between 1980 and 1996
• There are 17 million+ Millennials in the UK.
• By 2020 it is estimated that between 35 and 50% of the UK workforce will be Millennials as boomers head towards retirement.
• If they could, 49% of Millennials would give up their job in the next two years.
• Mainstream media often describes them in negative terms.

Generation Z Facts

Not everyone agrees about when Generation Z began, but what we can say is that here’s a generation that's never experienced life without the internet and accessible technology.

Here are a few facts:

• They are born roughly between 1995 and 2015 and make up about 15% of the UK population.
• Only 12% believe the economic situation in the UK will improve over the next 12 months.
• 59% of Generation Z aspire to buy their own home
• It’s predicted that by 2020 Generation Z will make up 25% of the UK workforce.
• 70% of Generation Z would rather stream video content than watch TV

Most importantly, ZAK knows this generation is proactive and educated about their consumer behaviour. By this we mean, they put their money where their mouth is where brands are concerned.

If a company is seen as making a positive impact on society, it gets the thumbs up. If both generations disagree with how a business conducts itself and its political affiliations, its relationship’s over.

Final Thoughts

Millennials and Generation Z will continue to make waves and disrupt traditional, tried and tested sales and marketing methods. Both approach brands differently and have expectations, that if unmet, will result in the big heave-ho.

ZAK, the Next Generation agency seeks to understand these generations through their global SELFHOOD network of U30 consumers, who help design, test and implement new brand frameworks that engage with their generation. As an agile, creative agency, we focus on providing these audiences with the tailored and ground-breaking approach they deserve. Hence, engagement with their favourite brands becomes a no-brainer. Get in touch with us today to talk about how we can help you develop new brand-ideas to win the approval of the uncompromising, innovating youth.

About Company:
ZAK Agency
Roisin Fogarty
Hustle & Fame Executive
Sweeps Bldg
6-7 St Cross St
Holborn
London
UK
EC1N 8UA
020 3195 5250
[email protected]
https://www.zakagency.com/