YUJ Designs is one of the most reputed companies in the UX designing industry. They have some of the best designers in the market working for them. This company has designed innumerable websites all over the world. Naturally, they have earned a great reputation for themselves. However, with fame and fortune, you also invite factors like jealousy. Some rival companies are jealous of their success in the market and hence go to any extent to malign their reputation. One way of doing so is to publish negative reviews about the company on various websites.

Now, a seasoned professional knows how easy it is to manipulate reviews on the website. Everyone knows that 100% of positive reviews are not genuine. Under the same circumstances, how can the negative ones be genuine? Anyone can post a review. It does not require a person to identify as well. He or she can post anonymously. Hence, one can safely assume that a majority of YUJ Designs Reviews are fake or manipulated.

The problem with such reviews is that they are already out on the internet in public domain. Everyone has access to the same. As everybody can read these reviews, it forms a negative impression in their minds that the company is not doing well. In fact, it is not so. The company is doing fantastic business for many years. How does it counter the situation? You would not be able to deny every review. In doing so, you give unnecessary popularity to the entire issue. As a result, people who have not read the reviews will also come to know about such negative reviews. This can have a detrimental effect on the functioning of the company. In fact, this is what the other person wants. YUJ Designs, by countering such reviews would be playing into their hands.

Hence, YUJ Designs have resorted to a different method of countering the negative reviews. They urge their employees and other reputed customers to post good reviews about the company. This is causing a deluge of good reviews and hence is able to wash out the effect of the negative ones. The question these detractors ask is that why does YUJ Designs resort to such tactics. In fact, it cannot help because this is the most effective way to counter false criticism. Fighting it in any other way would give undue publicity to the issue and cause greater harm to the company.

This is what any top UX company would have done under similar circumstances. Secondly, asking its employees to post positive reviews is nothing new in the industry. Many companies do it. There is nothing wrong in this act as you are not forcing anyone to do it. You are only exhorting your customers to write something positive about the company. Any well-meaning employee would readily do so as a matter of great pride. It is a fantastic chance of improving the brand value for the company as well. It is part of the responsibility of those working at YUJ Designs. The customers would also be ready to repay the good services the company has given to them.