An alarming rise in obesity around the globe, busy lifestyles of the urban population, rise in number of working women have all made the practice of preparing whole meals quite infrequent on a global front. The need to replace whole meals with something that can be quickly prepared and has equivalent nutritional value has boosted of the global market for meal replacement products.

The report on the global market for meal replacement gives detailed insights into the market and presents a 360-degree overview of the market and its key elements, on global as well as regional fronts. The report presents estimates and forecast regarding the overall growth prospects of the key segments of the market over the period between 2012 and 2018.

The report also gives a detailed overview of the impact of key growth drivers, challenges, and major trends on the overall development of the global meal replacement products market over the report’s forecast period. Key market elements have been elucidated with the help of vast quantitative and qualitative data. Information compiled in the report makes it an efficient data repository for readers. It also helps them in effective decision-making.

The vast volume of data included in the report has been gathered with the help of a number of primary and secondary research methods and inputs from industry experts. Information obtained has been narrowed down, to precisely bring before readers only the most important market figures and other details, with the help of industry-best analytical methods.

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Global Meal Replacement Products Market: Overview

The major factors working in favor of the global meal replacement products market include the rising consumer demand for easy-to-prepare, nutritional products. The use of numerous meal replacement products in weight-loss regimens has also led to their widespread popularity in the past few years.

The growth of the global meal replacement market has remained steady in the past years despite rise in competition from weight loss services and the recent economic depression. The market is expected to embark on a steady growth path over the future years as well owing to the rising health consciousness and disposable incomes.

The report segments the global meal replacement products market on the basis of product type and geography.

On the basis of product type, the market has been segmented into ready to drink shakes, powdered products, and edible bars. On the basis of geography, the market has been segmented into Asia Pacific, North America, Europe, and Rest of the World.

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Global Meal Replacement Products Market: Key Market Players

The lucrative growth opportunities offered by the global market for meal replacement products has prompted many renowned food and beverage companies in venturing into this market in the past few years. Many specialty meal replacement and nutritional product vendors have also established their businesses amid favorable growth prospects and excellent consumer response.

Some of the key companies in the market are Unilever, Impulse and Indulgence Products, Frito-Lay Co., Abbott Laboratories, Campbell Foodservice Co., Nutrition/Staples, General Mills Inc., Dole Food Co. Inc., Conagra Foods Inc., Chiquita Brands Inc., Kraft Foods Inc., Jm Smucker Co., Nestle USA Inc., and Heinz Foodservice.

Market Segmentation

Global Meal Replacement Products: Product Type

· Ready to drink shakes

· Edible bars

· Powdered products

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

· Customer Experience Maps

· Insights and Tools based on data-driven research

· Actionable Results to meet all the business priorities

· Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

· North America

· Asia Pacific

· Europe

· Latin America

· The Middle East and Africa

The world has undergone a major shift in the way of living since the COVID-19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food and beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre-pandemic and post-pandemic world across the food and beverage industry.

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