As we see in many mainstream websites, a parallax scroll effects creates an illusion of depth by letting the foreground and background assets to move at different speeds and at different directions adding to a user’s immersion. The visual effect with 2D scrolling provides the user with elegant and stylish experience. The current mindset of all the web users is to get attracted to anything that looks entertaining and different, and so it made marketers to find new and unique ways to reach the audience. The parallax ads are delivered by using parallax scrolling ad plugin for revive ad server in which marketers can expect more engagement time and a better click through rate. This plugin works with an added advantage of allowing the advertisers to track the delivery and the performances of their ad campaigns. The plugin developed by Reviveadservermood.com, helps in delivering graphic rich image ads in the form of parallax.
The main benefit of the parallax ad format is it gets supported on most of the web and mobile browsers .It also provides an interactive user experience which is both vivid and unique. The ad concentrates on bringing the curiosity of the visitors and prolongs the duration of their stay on the page. With help of these ads advertisers can stimulate user’s interaction and the CTR (click through rate) will see a reasonable hike. Here advertisers are given an extra added benefit of having a track over the delivery and performance of their ads. The main interaction of parallax ad plug in is by suing scroll, the user can navigate both vertically and horizontally on the web page. They can also view the ad along with the publisher’s title in a same page. Impressions and clicks for the parallax ad will be tracked for each and every delivery.