Digital marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide. This marketing method also lets organizations target prospective customers who are most likely to buy their product or service. For example, a company can advertise holiday sales by emailing past customers or by sharing news of the deals on social media.
Organizations have several different online methods they can use to reach out to customers, including emails, social media, mobile apps, text messages, banner advertisements or affiliate marketing.