Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize their email’s performance. It is imperative that a few email subject line best practices are observed. Read more...https://www.xenia-consulting.com/best-email-marketing-subject-lines-to-increase-your-open-rate/