29th August, 2014: Ludhiana – The winters are just around the corner and web portals are already gearing up their preparations for luring the customers to their portals. In a bid to make more sales these winters, India’s popular exclusive woollen garments online store, Woollen-Wear has its action plan set. The website is ready with a five-point scheme for the customers, as was declared in a recently held press conference in Ludhiana. The meet was attended by both the leading media houses of the city, as well as, all the top management executives of the company. The meeting was held with an aim to disclose these schemes and action plan to the media.

The CEO welcomed the media representatives with a speech, which had the outline to the plan of the company. Regarding the scheme he said, “We are ready for the winters and we have a solid action plan for ensuring the customers not only buy from us in large quantities, but also are extremely happy with their purchases and recommend us to their contacts. There is nothing like mouth publicity.” Adding further to his speech, he also briefed about the winter action plan.

The website has a five-point plan to attract the customers as was discussed in the meet. Firstly, Woollen-Wear plans to advertise themselves as India’s leading online sales portal for exclusive, 100% genuine and only wool-mark garments and accessories. Secondly, the portal will launch schemes and discounts on the various categories of their website like woollen jackets, winter dresses, thermals, accessories, etc. Thirdly, Woollen-Wear will launch new lines and collections for attracting more customers. Fourthly, the website will hasten the free home delivery service to ensure the ordered products reach the customer within 3 business days. Fifthly, they plan to provide freebies and surprise gifts with each purchase.
Woollen-Wear is doing some of these pointers already, but the management now plans to launch all schemes in continuum for maximum impact and quickening sales. The company is based in Ludhiana and is popular among the customers for quality, easy payment options and genuine product. The wide-range is also a plus point of the website among the customers. The five-point plan for maximizing the customer base was elaborated by the marketing manager, who explained how these points would be put across along with the corresponding figures. He also mentioned in his closing lines, “We are excited to put this plan into practice as our experience tells us it will be a huge hit. Customers have always encouraged us with their response to our various schemes and like the way we operate.”

The customers will be able to take benefit of this scheme combo very soon. The website shall be updated accordingly for the convenience of the buyers.