Why Buy Online – Winter Special


Posted October 2, 2014 by woollenwear

An attempt to understand the online buying reasons with winter clothes for customers, based on experiences and purchase behaviour.

 
2nd October, 2014; Ludhiana: Winters bring with them a long list of winter specific purchases like winter clothes and accessories. With the advent and dominance of online shopping and e-commerce, the purchases have slightly shifted and so have changed the buying reasons for the customers. To study the same, online woolen garment store, Woollen-Wear had organized a press meet recently, which was attended by niche media institutions and the company officials. The panel was led by the MD of the company and he expressed his thoughts in his initial welcome speech, where he threw light on the response of the customers on his website in the form of purchase patterns.

“We have seen various trends in the woollen-buying tendencies of the customers. They look for and appreciate genuine quality and right prices, which are available on our website, but they have to search really hard for it if they look in the markets. Traditional markets are prone to more treachery, and, thus, the customer prefers websites like ours for 100% wool-mark, genuine products. We also serve them with many discounts and offers – this also lures them, and there is a rising trend seen when offers are in place, as compared to the non-sale purchases. Since we also give them more convenience in the form of free home delivery or delivery for minimal charges with perfect packaging and responsible delivery, they have to do almost nothing but choose the product, pay and checkout and wait for it to arrive at their home or office. We have seen that since a wide variety is also provided at our website, customers tend to buy something or the other as all sizes are also available. To cut a long story short, why customers buy online rather than going to the markets traditional way, is mainly because of the large and important conveniences attached to it,” the MD said in his address.

The company officials have seen a marked increase in purchases when flash sales and discounts are on. They have also seen more purchases just before the season starts as compared to off season, as people don’t usually like to shop for woollens beforehand when they can get the latest fashion garments at reasonable prices just before the season sets in, on the websites. There are garment specific trends as well; the regular items sell more without discounts too – like sweaters, cardigans and shawls are fast moving. Selling wool Kurtis, jackets and winter gloves online in India is a little unconventional and needs the push of the latest designs and promotional offers, as well.

To sum up, the trends in favour of online purchase of woollen garments be it for personal use or gifting, for men, women or kids of any age, or item specific – are on the rise and are expected to go up in the same fashion. The upcoming winters are a time to evaluate the marketing strategies the companies like Woollen-Wear have put in place.
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Issued By Vivek Gupta
Phone 08437880880
Business Address Emarketing Solution B-32/E-14-6152,
Sharman Enclave, G.T. Road, Ludhiana - 141002
Country India
Categories Fashion , Shopping
Tags buy winter gloves , winter gloves for men , winter gloves for women , woolen gloves online india
Last Updated October 2, 2014