20th October, 2014, Ludhiana: A recent press conference was held in the city, which focused on the activities of fast growing portal, Woollen-Wear. This portal is devoted to marketing an exclusive collection of winter wear from India.

The press meet attended by representatives from the broadcast and print media was presided over by the CEO of the company. He highlighted the growing popularity of e-commerce websites like Woollen-Wear. He said, “Our Company is featuring seasonal discounts so that people can indulge in some last minute winter shopping for a variety of winter wear. Items like socks, caps and gloves, usually, sell like hot cakes this season.”

He added, “Our website is the right platform for customers for winter wear to make purchases as we not only feature a wide variety and high quality of winter wear and accessories, as well as sometimes offer seasonal discounts like flash sales. Our woollen wear store makes online shopping practical and convenient. Because of rising popularity and credibility of online shopping, websites like ours can provide unique and convenient shopping experience to customers. Concerns about quality are pertinent with e-commerce, but customers have a little to worry as our site has established a reputation for high quality as certified by Woolmark. We have also gained popularity because we hold flash sales like those for winter hand gloves online shopping in India. Such sales are uncommon and the purchase patterns of customers reveal how much they appreciate such promotional efforts.”

Gloves made of wool are a popular item sold by the site. Many e-commerce companies are emerging in the market for providing services for online shopping. As per the marketing manager of the company, “To stay ahead in the race, one needs to pay attention to some facts. The company stresses on high quality, functionality, variety and design. The company also organizes seasonal deals and discounts to attract customers. Using simple steps, customers can choose the products, fill up a shopping cart and move to processing of an order. After that, the product will be packaged properly and shipping will be expedited through a reliable courier so that it is delivered to any corner of the country in the shortest possible time.”
The press conference highlighted the need for more e-commerce websites like Woollen-Wear to solve the problems of conventional shopping. They fill a void that brick and mortar stores cannot and so will enjoy loyalty of customers.

The marketing manager added, “We are successful as we are serving targeted audience- ones who require woollen wear, but don’t have the time or energy to drive to stores and sift through the limited options offered by them. Compare that to online shopping: Products and prices for ready comparison, fast and easy payment, shopping from anywhere or at any time. We provide a variety of products and hassle free shopping.”
Customers of Woollen-Wear are a satisfied lot as they have access to the best quality without impediments like irritating sales persons or need for bargaining.