Many men today dress down to go to work. Thirty years ago, you would have got fired if you went to the office in jeans and T-shirt, but today nobody takes any notice. In many businesses you can wear what you like. OK, not in businesses which deal with the public where the staff wear uniforms such as Iceland, but even some big retail giants allow a certain amount of leeway – although not as far as allowing jeans.

Men of substance still dress formally when they go to work. It shows respect for others, but equally importantly, it makes them stand out from the crowd. When you see parliament on TV you don’t see MP’s lounging about in casual wear: they dress formally, and so they should. They are there to serve the people so they should show us some respect.

Equally, company directors – certainly of large companies – dress formally. Suit, tie, impeccably ironed shirt with double cuffs, and sporting cufflinks.

Cufflinks can say a lot about an individual. They are, of course, miniature works of art, and as such need to be chosen carefully. Despite the fact that less men dress formally than thirty years ago, there are thousands upon thousands of designs. In addition to that, you can pay what you like. You can buy a pair of cheap cufflinks for under a tenner or you can pay several thousand pounds.

Many women today choose to buy a pair of cufflinks for their partner’s birthday for Christmas present, and deciding on the right pair can be something of a dilemma. However, Wimbledon Cufflink Company has solved this problem for you by offering to make personalised birthday cufflinks. One has to order minimum of 50 pairs for personalised cufflinks. While you might find a pair you like ready-made, how much more fun it would be to have the company make a pair that is personalised to the individual?

Only a man’s partner will know what to decide upon. Perhaps the badge of his football team, the logo of his sports car, her name and his intertwined – the possibilities with personalised cufflinks are endless, and, of course, they are unique.