The company has tied up with over 30 startups and entrepreneurs to provide a wide range of Pet-care products and services. These are offered in the forms of web-based and mobile applications developed for Android and iOS platforms.
Microchipping is just the first of a series of initiatives aimed at revolutionizing the pet-care sector in India.

One such app is the Pet-store which is an e-commerce storefront where pet owners can search among a large collection of pet products online, and initiate the purchase as well. Pet-care products are not a new thing and there are several manufacturers who are active in the Indian market. Some of them have their own e-store on the company website for online purchase and membership.
Yet, more and more companies are seeking a partnership with Whizzles, which has created a buzz in the market. As Punith Kumar, their MD says:
“Neither Pet-care products nor e-commerce storefronts are a new thing. However these manufacturers do not have the desired scale to address a large market like India. It would require extensive marketing efforts which are quite expensive.
In contrast, Whizzles is a lot more than a storefront. It’s a comprehensive and integrated platform that brings pets and people together. There are various services available for pets and pet owners, which helps build critical mass in no time. It would take Pet-product manufacturers several years of dedicated marketing to grab as many eyeballs as what Whizzles can offer in a short period of time.
Further, Whizzles will provide the best margins for manufacturers and the best deal for customers, by the sheer volume of sales it promises. The design of the apps and the website platform is such that cross-selling, up-selling, reference-selling are all easy to achieve. Further, we plan to extend credit to membership-based consumers so that payments can be staggered over a year, through easy installments that do not carry interest.”
In short, to summarize what Punith is saying: in the long run, it will be more lucrative for pet-product manufacturers to partner with Whizzles rather than having their own dedicated physical or e-commerce storefronts. A move that will bring more players to the front, and sustain the boom in pet-care products in India!
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