The construction equipment rental market is projected to grow from USD 98.6 billion in 2019 to reach USD 121.6 billion by 2024, at a CAGR of 4.3% from 2019 to 2024. The major drivers for the market include the increasing demand for rental equipment due to various benefits, shift in trend towards rental, increasing infrastructure activities in emerging nations, and cost-benefits associated with the use of construction equipment on a rental basis rather than purchasing it.

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Rental penetration is an important measure to assess the opportunity in terms of potential markets versus the current market. A relatively low level of rental penetration suggests a significant market opportunity for rental companies to expand their business. On the other hand, a high level of rental penetration indicates the market is saturated and will only expand at the rate of overall fleet expansion. As compared to the global average among developed nations and even the BRICS countries, countries such as India and China have a marginal penetration of construction equipment rental

In today’s economy and considering the cyclical nature of the construction industry, the benefits of renting construction equipment are amplified. Many contractors, construction companies, and a wide variety of industries are more and more exploring rental options. As cited by Keith Homes, Vice President of operations at the equipment rental platform BigRentz, there has been a significant shift from purchasing new equipment to the rental model among the contractors and construction companies that use the site. Many economists and business leaders foresee economic recession to be on the horizon, which may further fuel the demand for equipment rental and push companies even further away from leasing and ownership. There are several costs associated with the purchase of new equipment, such as the cost of equipment ownership, the initial asset cost, and the tenure to pay off equipment financing, plus maintenance and repair costs.

Construction companies are wary of such costs and, on top of this cost factor, the cyclical nature of the construction industry and economic fluctuations can make it difficult for organizations to fully utilize the equipment they have purchased and obtain the most value, especially when that equipment is idle during slow business conditions. In this case, rental is an attractive alternative, particularly as some companies brace for economic recession and the potential implication of operational slowdown.

Key players in the construction equipment rental market, such as United Rentals Inc. (US), Ashtead Group Plc (UK), Loxam (Paris), Herc Holdings Inc. (US), Aktio Corporation (Japan), Nishio Rent All Co. Ltd. (Japan), and Kanamoto Co. Ltd. (Japan), among others, are considered for the study.

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