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Similar to return on investment, you can measure your return on ad spend (ROAS) to see how much revenue you’re generating for each dollar spent on your ppc campaigns.

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If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated.

Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you.

The total number of all conversions made within your chosen conversion window after an Google Adwords click.

If you want to increase your impression and get relevant people to your website you can focus on exact match rather than broad match.

If you are thinking about pursuing web design as either a career or a hobby, you must be able to do more than simply design a pretty page.

One of the most important reasons why blogging is important, however, is because it can boost your SEO results.

People are looking you up online & making decisions about you based on what they find. Every day,

Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking.

Making a website or updating a site with quality content and using your name or business as the domain name is very helpful.

You need to create a separate business profile on Instagram which posts content that is relevant to your business.

How engaging are you? What do you do to get people to actually read your content? Ultimately, you want to make sure the interactions with your content on your website are meaningful.s

Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.

Designed to help you rank well in search engines and enjoy a wider audience, writing content for SEO is a critical part of becoming a well-known blogger in your given field.

Great blog posts rely on great structure, and good SEO does, too. With this in mind, consider mapping or outlining your blog posts before you write them.

Companies and clients will often have a set of colors used in the corporate logo that they want implemented in the site design.

There have been big changes to organic and paid search over the last couple years. Google removed the siderail advertisements from their search results and added a 4th paid advertisement spot to the top of

customer, even a typo can affect your reputation—and your bottom line—in a negative way. Because of that, when it comes to online reputation management, your motto should be “Expect nothing. Be ready

Social media optimization for small business. What can it accomplish? What exactly can social media optimization (SMO) do for you? The short answer is “a lot.” The longer answer is a little more involved,