1. Facebook advertising is laser-focused
With seemingly endless demographics, behaviors, and interests, the most powerful feature of Facebook’s advertising platform is by far its targeting capabilities – the ones they’re able to provide as a result of their mountain of user data.
Some of those targeting options include:
• Location
• Education
• Work
• Financial status
• Generation
• Parental status
• Ethnicity
• Languages
• Connections to specific Facebook pages
• Behaviors
And maybe more impressive than all the user data they have on one-fifth of the world, is how they got it in the first place.
When you “liked” the Boston Red Sox on Facebook, they added that to their pool of data.
When you shared that “Harry Potter and the Sorcerer’s Stone” was one of your favorite books, they added that to their data pool, too.
When you posted that status update to announce your engagement, they stored that as well.
The bottom line is this: Every time you “like” a page, interact with a post, or fill out another part of your profile, you voluntarily submit data to Facebook they make available to advertisers.
It is safe to assume that almost every Facebook action you take is being stored and used by businesses to serve you targeted advertisements. That’s how the social media giant has been able to amass the majority of its data.

2. You can potentially reach one-fifth of the world
If “everybody’s doing it” was ever a good reason to get involved in something, this is it.
With 1.49 billion monthly active users, more than one-fifth of the entire world is on Facebook. That means when you add up every member of Twitter, Instagram, Pinterest, and LinkedIn, Facebook users still outnumber them all by more than 300 million.
Consider some of these other surprising statistics…
• 72% of online US adults visit Facebook at least once per month
• 968 million people use Facebook every day
• Users spend 20+ minutes on Facebook per day
• Facebook receives 1 trillion page views per month
• 11 million people use Facebook every 18 minutes
• Facebook adds 7,246 users every 15 minutes and 8 users per second
• Facebook has “Super Bowl reach” on mobile every day
Facebook has buying decision influence
Social media guru Jeff Bullas reported last year that a whopping 47% of Americans say Facebook is their number 1 influencer of purchases. That statistic is in line with other research that shows…
• 4 in 10 social media users have bought a product after “liking” or favoriting on Facebook, Twitter, or Pinterest
• Facebook leads the way as the network with the highest effect on purchasing decisions, with 30.8% of consumers saying it influences them more than any other platform
• Facebook is the most effective platform to get consumers talking about products
• 71% of people are more likely to purchase something based on a social media referral
• 81% of consumers say that posts from friends directly influence their buying decisions
• 38% of moms are more apt to purchase from brands that other women “like” on Facebook.
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