Rotating Animations
What is the ultimate web design strategy that will keep users coming back to your site? Try switching up your content! The Disruption Company leaves users curious for more because every time you refresh the homepage you’ll see a new and innovative brand video they’ve created for the homepage. We’ve seen some brands rotate the titles of articles or call-outs as well. These options could leave users with a unique experience on your website every time they visit.
Non-Traditional Scrolling
We’ve noticed more websites dabbling with different scrolling techniques for a unique user experience. We’ve seen other websites stray from traditional scrolling by focusing on different parts of the web design as users scroll. Throughout 2019, we’re excited to see the different forms of non-traditional scrolling designers experiment with.
Designs Containing Gradients
When Instagram rebranded their logo to the magenta gradient it is now, people definitely noticed. It was so different from the style at the time, but their decision to modernize gradients impacted design as a whole and has now become a popular design choice among creatives. Another example of a modern gradient can be seen on stripe’s website.
Interactive Web Designs Encouraging User Interactivity
The incorporation of user interactivity has become increasingly popular and will only continue to rise. Consumers are spending more time on pages of responsive websites that utilize features with user interactivity. The obstacle with this UX design trend is clients hesitate to pay for the advanced interactivity, despite both their clients and their own team wanting to include engaging features like these. Our web design team's prediction for this year is that more automated development processes will appear and will hopefully slash the cost for clients who want unique, interactive features on their sites. This type of web design not only showcases a visual design talent, but it increases the website's time on page and brand awareness.
UX-Driven Diagonal Lines
In past years, we’ve seen the trend has been to use straight, horizontal lines to separate sections on website’s pages. After conducting some UX research on the matter, our team has discovered that using diagonal line design is not only visually intriguing, but it creates a directional purpose for the user’s eyes to follow down the page or to point to a call-to-action. Using diagonals in your designs will increase the number of users that scroll through the entire length of the site.
Scroll-Triggered Animations
An interesting web design trend we’ve noticed becoming more popular is scroll animations. This type of web design not only showcases a visual design talent and front-end development skills, but it increases the website's time on page and engagement. Igor’s website does this by encouraging users to scroll or click through the page layouts to see their entire service line. As long as the animations don’t take away from your goal or confuse users, this web design trend can be a highly effective way to make it easier for users to convert.
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