Video creation has undeniably revolutionized content marketing. In 2017, 63% of businesses used video for marketing purposes. This year (2018), that percentage has blown past 80%, so far. A recent survey indicates the average person consumes at least 1.5 hours of video each day, with 15% watching more than three hours. This translates into a prime marketing opportunity for brands in all industries.
Creating videos that are not only engaging but relevant to your audience can be a tricky task. Here’s a look at 8 ways you can ensure you’re investing your time properly. These tips can enhance engagement, increase conversion, and provide a strong return on investment (ROI).
1. Create a Template and a Process
Your product will only go so far when you don’t have a process to spread brand awareness. Fortunately, others have come before you and have paved the way to success. You can easily follow in their footsteps. Do a quick online search for “video templates” and you’ll come across thousands of video templates and work plans that have been used by other businesses.
Video templates expedite the video creation process. In fact, some of them allow you to create a video in the same amount of time it takes to finish off your favorite latte. Templates also take the hassle out of having to be a video guru. They are extremely intuitive and require no serious training. More so, they mitigate the cost of having to hire a professional team to create videos for your brand, which can easily exceed $5,000 for a short 2-minute video.
2. Set Goals
Without goals, it becomes nearly impossible to create key performance indicators (KPIs), which are essential to measuring the success of your video marketing efforts. Examples of goals you can set include:
• Provide useful, interesting content that’s easily shareable.
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