What do you understand by On page optimization?
A process in which various components of a single web page for a given keyword or a phrase starts getting noticed by the search engines is known as On-page Optimization.
On page optimization is one of the basic step to search engine optimization.
These factors work on the page of your website to improve your search engine rankings. These factors can be controlled by the webmaster or by the coding of the page.
On page optimization is an important component of SEO. Without it, it’s difficult for your website to get noticed.

On page optimization a basic pillar for successful SEO!
As we said earlier, On page optimization is a foundation for successful SEO. On-page optimization helps you to rank well in the Search Engines and also helps in improving the overall readability of your website for your users.
On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.
Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on, on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate.
Just to avoid such circumstances, it is always better to start optimizing your on-page factors.

On page optimization techniques for better rankings!
There are some techniques which help you out to rank better in search engines. These are:
• Proper content of the Page: The content written for your website should be unique and relevant. Search Engines look for this only.
‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.

• Heading Tags: The headings of the page are created with tag, where n is a number between 1 to 6. Generally, there are 6 fonts used for heading. You should use tags such as h2, h3, and h4 to highlight your headings, sub headings.
Your h1 tag is used only once, which is your title. Also, don’t use h2 or h3 tags too frequently as Google may penalize you for doing a negative SEO practice.
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