When you simplify the entire effort of increasing website traffic, it boils down to the following strategic objectives:

1. Increase the quality of traffic sources

2. Increase the number of links and mentions

3. Increase the click-through rate

Anything you do should contribute to one of these objectives. If it doesn’t, your efforts are likely going to waste.

Priority #1: Target audience

There are five major components of any good customer avatar:

1. Their goals and values as they pertain to your product or service.

2. The source of information they use (where do they hang out?)

3. Demographic information (age, gender, marital status, location, job title, income, education, etc.)

4. Their challenges and pain points (what compels them to take action?).

5. Their potential objections and role in the purchase process (why would they NOT buy your product/service?)

Priority #2: Keywords and topics

Your second priority is to work on identifying topics with a good return on investment (ROI).

Why content marketing? Because…

Dollar for dollar, content marketing is the most cost-effective way to generate new leads. Just consider these facts:

• Content marketing produces three times more leads than paid search and, generally, outbound marketing. It has both smaller up-front costs and bigger long-term benefits. Furthermore, as time goes on, content continues to perform with no extra expenses required. Meanwhile, paid search needs a continual cash flow to maintain results.

• Content marketing drives six times higher conversions than traditional marketing for converting people into leads and leads into customers.

• Generating leads through content marketing costs 62% less than outbound marketing.

• 61% of U.S. online consumers have made a purchase based on recommendations from a blog.

If you are still not convinced, this infographic should help:

Bottom line: content marketing works. It is efficient, compelling, less expensive and persuasive without being intrusive.

So, how do you find content topics that have the best potential for driving the highest return on your investment (ROI)?

First, ask yourself the following question: “What issues, problems or questions do my ideal customers face immediately before, after or while they are using my product or service?”.

Try to spot commonalities or patterns that might indicate the existence of broader topics.

Once you brainstorm a list of potential topics, open the AdWords Keyword Planner tool and type in your topics, one by one, while matching the targeting settings as close as possible to your ideal visitor avatar.

Priority #3: Content

To convince someone, who has never heard of you, that you are the best choice for them – especially when they might not even know they have a problem – is a tall order at best.

For an ice-cold prospect to become a customer, they will need to travel through three stages:

1. Awareness – They must first become aware that they have a problem and that you have a solution for it.

2. Evaluation – Next, they must now evaluate the various solutions available to them, including your competitors’.

3. Conversion – Only then comes the purchase and, ideally, the prospect becomes a repeat customer.

To move a prospect through all these stages, you will need to give them content specifically designed to satisfy their needs at each stage.

In other words…

• They need content at the top of the funnel (TOFU) that facilitates awareness.

• They need content in the middle of the funnel (MOFU) that facilitates evaluation.

• They need content at the bottom of the funnel (BOFU) that facilitates conversion.

Priority #4: SEO

As you work on your content, optimizing it for the search engines should become second nature.

You don’t need to become an SEO expert. Nor do you need to hire one. But, you should have at least some grasp of the SEO basics.

At a minimum, you need to master title tags and meta description tags.

For more details on our products and services, please feel free to visit us at Internet Marketing New Delhi, Internet Marketing Company New Delhi, Online Marketing India, Online Marketing Company India, Social Media Marketing