1. Target Multiple Keywords
Choose and focus on writing topics that can target multiple keywords. This will ensure that your content can consistently drive traffic through search.
It’s conventional wisdom for content to target a primary keyword. However, many marketers forget to maximize their content’s potential by including and targeting secondary search terms (long tails). That’s often enough to amplify its ability to attract more organic traffic in an extreme way.
2. Improve Readability
Readability has a direct impact on user engagement metrics, which is one of the most important areas that Google looks into in ranking webpages nowadays. In the last Search Ranking Factors Survey by Moz, reading level was recognized by several experts as a mid-tier ranking signal for page-level keyword-agnostic features. But many things have changed in Google’s core algorithm over the past couple of years, and user experience is playing a much bigger role now.
Tips for improving your page’s readability:
• Format your content for skim readers.
• Use shorter sentences.
• Break long paragraphs.
• Highlight the most interesting parts of your content (through effective use of subheadings, bold texts, and whitespaces).
• Use active voice.
• Use transition words to give better direction to readers.
3. LSI and TF-IDF
As I mentioned earlier, Google has become smarter in processing and matching queries with relevant webpages from their indices. Latent Semantic Indexing, a process search engines use to understand words and term relationships, has also evolved over the past decade.
What does that mean for marketers? It’s vital to include more semantically related terms in your writing.
• Use more related nouns and entities (for example, mentioning popular brands or personalities in your particular space).
• Consider use of synonyms or other close variants (use natural language), rather than using your primary keyword multiple times within the content (for example, “cat pictures,” “cat pics,” “photographs of cats,” etc.).
• TF-IDF: Include terms frequently used by other competing pages ranking for your target search query.

4. Format Content for Featured Snippets (Google Answer Box)
Include sections in your content that can directly answer question-based queries (“how to,” “what is” and “list of” queries).
Google has different factors in play for this specific search listing (apart from the usual organic search ranking factors), but what’s more important is to ensure that your content is well-formatted and prepared to adapt to these sets of queries.
How to format and optimize your content for Google Answer Box:
1. Include a section that states the question in a header (h2, h3, or h4).
2. Provide a concise and direct answer or list of answers to the targeted query.
3. Make sure that users and search crawlers will easily find this section.
5. Unexpected Hooks
According to last year’s internet statistics report, there are 2.7 million blog posts being published every day. With content saturation in almost every vertical, it has become more of a challenge for actual readers to find something uniquely valuable over the web these days. That’s why offering ideas or information that people will rarely find elsewhere is so important in this age of content.
The goal should always be to give your readers the thing they’d least expect to find in your content. This could be an element within your content that’s surprisingly practical, actionable, useful, or just plainly original.

6. Aim to Convert
Every bit of content you create must have its own goal and serve a purpose. Most of the time, we build content to get our sites ranked for our campaign’s target keywords. We often forget what to do with the traffic we get from these efforts, such as:
• Attracting business leads, through exemplifying the brand’s expertise.
• Building relationships with other publishers and influencers, through citing their works.
• Strengthening readership and building your social following base, through consistent efforts to educate your target market.

7. Include Stats and Quotes from Credible Sources
Linking out, especially to highly authoritative sources or websites, is another signal that both users and Google use to assess if the information provided by a piece of content is accurate. It’s also essential for search algorithms, as this allows them to better understand relationships and associations among topics and web entities. The topical relevance of the linked sources can also improve your content’s relevance score to their target keywords.
For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.